Digital advertising and marketing: only the best ideas worldwide, since 2003

02 free SIM campaign of the month

on September 9, 2003 by Martina Comments

Revolution Magazine features this month as “campaign of the month” 02 Free Sim. 02 opted for a free SIM card promotion when it sought an effective but simple way to boost sales and its customer base, writes Emily Booth, explaining the background and details of this marketing initiative developed by Agency Republic.

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Glamour presents the virtual dressing room

on September 9, 2003 by Martina Comments

The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program. So… this is a new way to engage customers online. Should we call it marketainment?

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Get ready for video-email ads

on September 8, 2003 by Martina Comments

Entertainment industry is looking for an effective marketing tool? Here comes the video-email! Revolution Magazine reports about a new technology developed by Lawton eMarketing that solves some the biggest hurdles in video e-mail marketing. Is this the solution of the future or just another option for spammers?

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3G technology: a revolution in direct marketing?

on September 8, 2003 by Martina Comments

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.

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Mobile marketers, get ready!

on September 5, 2003 by Martina Comments

CyberAtlas reports impressive data concerning mobile phones diffusion around the world. The worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Furthermore Jupiter Research predicts the total Western Europe mobile market to reach 310 million subscribers in 2005, with Germany accounting for 63 million. Gulp! Mobile marketers, get ready!

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Dynamic Logic grows in Europe

on September 5, 2003 by Martina Comments

After winning a contract with Media Contacts, Dynamic Logic Europe will expand its business by taking care of clients such as Orange, Expedia, Airbus and Intel. Its technology and methodology, again, will be used to measure the brand effectiveness of online campaigns. I think I’ll send them my cv…

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Online advertising works! (at least on Babycenter.com)

on September 5, 2003 by Martina Comments

Babycenter.com has released a research demonstrating that online advertising can be an effective brand-building tool. iMediaConnection presents the news, giving a few more details on the campaigns that have been monitored.

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Ford F-150 online promotion

on September 5, 2003 by Martina Comments

A one day online ad blitz to promote the new F-150. This is the Ford idea to present to the Web its new F-150. As explained on AdWeek, rich media ads have been running yesterday on the main portals such as MSN, Yahoo! and AOL. There was also an online sweepstakes to actually win the pickup truck.

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Video: The Future of Online Advertising?

on September 4, 2003 by Martina Comments

Tessa Wegert tries to answer this question today on ClickZ. Tessa says there’s people out there working to develope technology that could fuel the creation of some pretty appealing new ad units. Good to know

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Tv tests loyalty with sms

on September 4, 2003 by Martina Comments

160Characters Association reports that New Zealand TV network uses SMS to verify who is actually watching TV programmes. It’s a loyalty program, you earn points for watching tv. You watch tv, during selected programmes get displayed, and you have to sms with your mobile phone and receive instant feedback via texting to update your points balance and reward information. To learn more about this marketing idea, sponsored by Ford and Burger King, you can also to the TV station web site: Tv Power Points.

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