Reebok has started the Whodunit? campaign in Europe. What’s important to notice is that they’re running it exclusively online. As explained on Brand Republic Flash video ads will play a key role in the campaign, with the goal of raising Reebok’s brand awareness and drive response. The banner are currently performing on Yahoo! and Msn networks. Here’s a screenshot of a floating ad I’ve found today on Yahoo! inside the “Sport” section. Read more on the Whodunit? campaign in the US.
… Coca Cola Light W&V reports today the results of the German award Konvergenz 2003. The agencies behind the Coca Cola Light campaign are Publicis, Argonauten 360 and Magic Response. The award has been assigned for the innovative and courageous use of the Web. The silver medal went to Sony Computer Entertainment for the campaign “Playstation – this is 2003″ by Akzio and TBWA, while the bronze has been assigned to AUDI with “The OTHER side OF the Road” developed by Philipp & Keuntje and Saatchi & Saatchi.
According to the German research firm Pilot Group the use of rich media ads triple in 2004. This estimate is provided by Pilot Group on the basis of the current market tendency as well as different expert opinions.
Mobile gaming is becoming a big business, and the industry is working in order to attract new gamers, women. Jo Twist writes today on BBC NEWS that mobile gaming in the UK will be worth more than �50 million in 2003, however games makers still have to break some stereotypes. Game are not only for men, women are welcome playing to! The article is interesting since it also allows readers to express their opinion on the matter.
Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.
Chivas Regal, the well-known whisky company has redesigned its global website as part of a move to reposition its brand internationally. Revolution Magazine reports today, saying that Chivas Regal wants to promote its brand personality and values, which target 30- to 40-year-old consumers with an appetite for life.
Mercury is using the Web for an early promotional push for its 2004 Monterey minivan in a 90-day deal with America Online. As AdAge reports, the Company has started a campaign to drive traffic to mercuryvehicles.com. They will also give away a Mercury Minivan through an online sweepstake, which is to blogs: consumers will be able to vote the best blog on AOL.
In 2002, over 35 million people visited Las Vegas with nearly 25% using the Internet to plan their trip. This is the simple reason why LasVegas.com has appointed iTraffic to launch an interactive advertising campaign. As explained in the press release the idea is to drive awareness and reservations to LasVegas.com.
This is a good example of how online advertising should be… Look at the screenshot of today’s Communication page on Le Monde. An excellent brand experience, even though I can’t be an Orange client, I really felt like clicking on a banner to learn more about it.
�MMS Postcard� is a new solution launched by Nokia to enable mobile subscribers with MMS handsets to take a picture and send it instantly to their friends and family as a physical postcard. As Cellular News reports today, that Club Nokia emailed all 750,000 subscribers in Denmark and Norway detailing the MMS Postcard solution, and offering two free postcards to every subscriber.
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