Digital advertising and marketing: only the best ideas worldwide, since 2003

Advertisers not spending on small web sites

on September 11, 2003 by Martina Comments

New Media Age reports that “the trend” among media buyers to divert more spend to smaller Web sites and away from major portals has spun into reverse, according to sources in the online ad industry. IAB has recently released figures concerning 2002, but I believe that, considering the AdSense program launched this year by Google, 2003 might prove different (and better).

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B2B e-mail marketing

on September 10, 2003 by Martina Comments

Email marketing is just as effective in targeting a business market as a consumer one, but there are some crucial differences. There’s a long long article on Revolution Magazine of this month to explain them. Briefly, one of the main problems it’s the lack of data (I experience it with the Company I work for as well), while segmentation and precise targeting is the key to success.

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Vodafone “Red Sim” campaign

on September 10, 2003 by Martina Comments

Vodafone Australia has launched a new marketing and advertising campaign to focus attention away from mobile phone handsets to the actual Vodafone sim card. B&T reports today about the new “Red Sim” campaign, designed to help the consumer better understand the Vodafone brand offering.

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How much should you spend on Internet advertising?

on September 10, 2003 by Martina Comments

IAB has the answer to help you in your media planning. MediaPost explains today the new features of comScore Media Metrix’s tools which will provide estimates of overall campaign reach, frequency and GRP delivery based on user-defined campaign duration, impression goals and CPMs. Cool

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I’m tired of advertising!

on September 9, 2003 by Martina Comments

“I’m tired of advertising! I’m looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn’t overcome the dichotomy limits between heaven and hell.”

This is the opinion of Renzo Rosso, Ceo and founder of Diesel Jeans, talking about his Company’s future communication.

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Foster’s mobile marketing campaign

on September 9, 2003 by Martina Comments

Foster’s, the second biggest-selling lager in the UK, is undertaking its second mobile marketing campaign. As Brand Republic explains, it’s a text-and-win sales promotion based on the Formula 1 Grand Prix. It’s a scratch and win game designed to be fun and interactive and, of course, to drive a lot of information about users into Foster’s client database. Smart, as usual

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02 free SIM campaign of the month

on September 9, 2003 by Martina Comments

Revolution Magazine features this month as “campaign of the month” 02 Free Sim. 02 opted for a free SIM card promotion when it sought an effective but simple way to boost sales and its customer base, writes Emily Booth, explaining the background and details of this marketing initiative developed by Agency Republic.

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Glamour presents the virtual dressing room

on September 9, 2003 by Martina Comments

The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program. So… this is a new way to engage customers online. Should we call it marketainment?

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Get ready for video-email ads

on September 8, 2003 by Martina Comments

Entertainment industry is looking for an effective marketing tool? Here comes the video-email! Revolution Magazine reports about a new technology developed by Lawton eMarketing that solves some the biggest hurdles in video e-mail marketing. Is this the solution of the future or just another option for spammers?

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3G technology: a revolution in direct marketing?

on September 8, 2003 by Martina Comments

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.

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