Digital advertising and marketing: only the best ideas worldwide, since 2003

Mars: a misleading ad

on August 6, 2003 by Martina Comments

A Mars bar online promotion which encouraged consumers to collect wrappers to get a computer games console was “misleading” according to the advertising watchdog. More details today on Ananova.

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Vodafone new location based service

on August 5, 2003 by Martina Comments

Location based services look very attractive to mobile advertisers. However advertising is only a part of the location based possibilities provided by mobile phones. M-spatial has an interesting example of pedestrian navigation service, and Vodafone has decided to pick up the new MapWay for its customers all through Europe. As Bob Bamforth writes on IT-Director.com:

“If Vodafone or any other operator can link the direction service with what’s on offer at the destination location, they could generate an untapped source of follow on revenue”.

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Mobile advertising boom in India

on August 5, 2003 by Martina Comments

By 2003, mobile advertising will surpass online advertising revenues. The fact emerges from a recent press release by OneTele on eMediaWire. However it isn’t exactly quoted the research firm that came up with this data.

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Boeing builds the buzz online for 7E7

on August 5, 2003 by Martina Comments

“Because” is the nickname of Boeing’s new campaign designed to answer the questions “Why a new airplane?,” “Why now?” and “Why the 7E7?” to promote the new 7E7. Advertising is targeted at potential customers, suppliers and partners in the program, the Company said. But Boeing also wants to reach the banks that might help finance the program. I’ve collected some of the ads I’ve been presented with on Aviation Now. Here is an example. For two more banners click here and here. I can’t really say that I like it. It’s a very simple and not very attractive. Maybe I just don’t completely understand b2b advertising approach. The 7E7 has also a special Web site that features the “7E7 Experience Zone” To read more on the campaign have a look at today’s article on The Wichita Eagle.

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A new era for Sponsorship

on August 5, 2003 by Martina Comments

The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects. This is the introductory statement by Joseph Jaffe in his latest column on iMediaConnection. It offers a very good overview on how online sponsorship work and on how they can be used as a very powerful tool for branding on the Internet. There’s also an explanation of the GM Chevrolet case study.

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Monster says goodbye to AOL and MSN

on August 5, 2003 by Martina Comments

Monster Inc. said it will not renew online advertising agreements with America Online Inc. and MSN Internet Service. It will instead redirect about $50 million per year on targeted, national and local marketing initiatives to raise its overall advertising mix, including broadcast. You can read more about it on Yahoo! News.

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China Online Advertising Spending is growing

on August 5, 2003 by Martina Comments

China’s spending on online advertising grew to 360 million yuan ($1=CNY8.28) in the first half of 2003, putting it on track to beat forecasts for the full year, Shanghai iResearch Co. said. Advertisers are now allocating more money to Internet-based advertising. The news is reported on Yahoo! News.

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You’ll love that contextual ad

on August 4, 2003 by Martina Comments

Selling ads that appear alongside Web search results is becoming a serious business, even for small Web sites owners. A good review of Google AdSense and Content Match by Overture is online today on the New York Times (free reg.). It explains the strategies and points of view of the two search engines offering a good overview of the “contextual advertising” market and industry.

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Summer blogging

on August 4, 2003 by Martina Comments

As you might have noticed, my blogging activity last week as been rather… weak Sorry guys, I’m back in Italy, and I’m back to work, and last but not least, there are about 35 degrees outside. It’s too hot to blog! Anyway I don’t quit, no way, I just post less giving more space in my life to more refreshing activities, like reading, swimming and my new passion… kayaking!

Paid Search Is ‘Hot’

on August 1, 2003 by Martina Comments

Paid search, a form of online advertising, will increase almost 50 percent this year to $1.6 billion, powering a modest recovery in web advertising. Jupiter Research expects online display ad sales to turn around next year, growing by 15 percent. In 2005 and 2006, the growth rate is projected to be 20 percent. More on TechWeb.

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