Digital advertising and marketing: only the best ideas worldwide, since 2003

Alternative marketing for the SHARK WEEK

on August 7, 2003 by Martina Comments

Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards. You can find Discovery Channel press release and some “scary” images on PR News Wire.

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Drink, play and win

on August 7, 2003 by Martina Comments

Britvic has launched a new media-enabled on-pack promotion. Customers can win by sendind in unique codes from packaging via text message and afterwards going to a microsite (tango.tv/gameon) developed by Grand Union. Grand Union has already worked in the past for Britvic, creating the advertainment web site Freekee Soda Factory. You can read more about Britvic promotion on New Media Age.

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Vauxhall Motors streams tv spots

on August 7, 2003 by Martina Comments

Vauxhall Motors, a European division of General Motors will stream TV spots within online ads and Web site content, to promote the launches of the new Meriva and Signum models. As written on ChannelSeven.com technology from EyeWonder will be used.

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MSN Online Advertising Awards

on August 7, 2003 by Martina Comments

MSN network celebrated yesterday the best creative advertising content to appear on its network of Web sites over the past year. As explained on Yahoo! News, AtmosphereBBDO won the first prize in “branding” category for “Pen” developed for General Electrics; Lowe New York received the first prize in “Direct Response” for a Dell ad that promoted a free-shipping offer; and Euro RSCG Circle gained the gold medal in “Rich Media” for an interactive ad developed for New Balance Athletic Shoe.

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Advergames, Jeep and Lara Croft

on August 7, 2003 by Martina Comments

Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.

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Newsletters: The Art of Discipline

on August 6, 2003 by Martina Comments

I’ve read with great interest today’s article on ClickZ, The Art of Discipline, by Kathleen Goodwin. A newsletter could be a strong tool to promote a brand and establish a direct contact with clients and prospects. Publishing a newsletter is easy, but publishing a precise and effective newsletter takes time and a lot of effort. Kathleen points out seven rules to be followed to keep a newsletter on time, fresh and… successful. Nothing really new, but a lot of useful tips to always keep in mind.

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Eyeblaster goes big

on August 6, 2003 by Martina Comments

Eyeblaster today announced the launch of Eyeblaster 5.3, the latest upgrade to its industry-leading rich media platform. Eyeblaster 5.3 includes a number of significant enhancements that make it easier for online advertisers to create, manage, and track rich media campaigns directly, and produce more effective online campaigns. One such enhancement is the ability to serve larger file-sizes of up to one megabyte (1 MB). There will also be the possibility of a closer integration with Flash MX. Read on the press release on Yahoo! News, it features also some numbers on rich media.

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Panasonic new advergame

on August 6, 2003 by Martina Comments

Sorry, I’ve missed an interesting link last week: Game Used to Promote Panasonic Products on iMediaconnection. It’s about the advergames used by Panasonic to promote its new Nitrix mini-system stereos. They will be featured as one of the primary highlights within the community Club Panasonic on Panasonic.com. Panasonic’s objective is to attract younger and hipper consumers. As Gene Kelsey, vice president, general manager, Brand Strategy Group, Panasonic Consumer Electronics Co. explains on iMediaConnection:

“It was simply logical to create a racing game to play off the product’s cool factor and that is enough fun to generate a viral buzz and repeat traffic to the Panasonic Website.”

The advergames of the Nitrix Series Racing have been created by Renegade Marketing Group.

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Chrysler’s Marketing Mistakes

on August 6, 2003 by Martina Comments

It’s not exactly about online advertising, but it’s worth reading for anyone interested in marketing strategies and issues. Jerry Flint writes on Forbes about four big issues that are mining Chrysler’s marketing strategies and future. It’s not only about hiring Celine Dion. According to Jerry “Chrysler’s marketing mistakes are far more serious“.

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Know your competitors’ traffic

on August 6, 2003 by Martina Comments

Will be revealed by a new service by Hitwise: Search Terms. The tool will help businesses better understand how their competitors are using search marketing programmes to attract customers. The news is reported today on Brand Republic Digital Bulletin.

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