3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.
CyberAtlas reports impressive data concerning mobile phones diffusion around the world. The worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Furthermore Jupiter Research predicts the total Western Europe mobile market to reach 310 million subscribers in 2005, with Germany accounting for 63 million. Gulp! Mobile marketers, get ready!
After winning a contract with Media Contacts, Dynamic Logic Europe will expand its business by taking care of clients such as Orange, Expedia, Airbus and Intel. Its technology and methodology, again, will be used to measure the brand effectiveness of online campaigns. I think I’ll send them my cv…
Babycenter.com has released a research demonstrating that online advertising can be an effective brand-building tool. iMediaConnection presents the news, giving a few more details on the campaigns that have been monitored.
A one day online ad blitz to promote the new F-150. This is the Ford idea to present to the Web its new F-150. As explained on AdWeek, rich media ads have been running yesterday on the main portals such as MSN, Yahoo! and AOL. There was also an online sweepstakes to actually win the pickup truck.
Tessa Wegert tries to answer this question today on ClickZ. Tessa says there’s people out there working to develope technology that could fuel the creation of some pretty appealing new ad units. Good to know
160Characters Association reports that New Zealand TV network uses SMS to verify who is actually watching TV programmes. It’s a loyalty program, you earn points for watching tv. You watch tv, during selected programmes get displayed, and you have to sms with your mobile phone and receive instant feedback via texting to update your points balance and reward information. To learn more about this marketing idea, sponsored by Ford and Burger King, you can also to the TV station web site: Tv Power Points.
The latest figures release by TNS Media Intelligence/CMR, say U.S. online ad expenditures have increased 15.3 percent from the year-ago period. The news is reported on AdWeek adding that Internet ad revenue was $3.2 billion for the first half of the year. Steven Fredericks, president and CEO of TNS Media Intelligence/CMR states:“These first-half results are further evidence that the ad recovery is well under way and that 2003 will be a very healthy year for the advertising marketing place”.
A special dossier has been published on Le Journal du Net to analyse contextual advertising, collecting opinions from Overture France, but also from the marketing directors of the main French news portals. In general, contextual advertising is welcome, but with filters, in order not to be contrary to site deontology.
Customers can now book flights on Virgin Atlantic via their mobile. New Media Age reports, saying that user can browse the latest offers and then pick the one they prefer and collect the e-ticket at the airport. Interesting news, but it always sounds very strange to me when you don’t have a “paper” ticket in your hands before leaving to the airport… Am I too old for the wireless future?
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