Online advertising, with the help of traditional brick-and-mortar companies, is staging a comeback — emerging from the prolonged dry spell that followed the dot-com bust. Traditional advertisers are beginning to allocate more of their marketing budgets to the Web, helping the online ad industry take its first steps toward what analysts see as a sustainable recovery. The news is reported today by Reshma Kapadia on Reuters Web site.
Web site operators are getting better at figuring out where you live and what your interests are, all in the process of better targeting their advertising and content. David Strom writes an interesting column on Internet Week whose title is Internet Advertisers Find Better Ways To Find Out About You. I read it with particular interest since it focuses on targeting and technology aspects, explaining a lot of details from the “backstage” of an online campaign.
Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.
Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.
Sandra Guy, on Sun-Times presents the case of Restaurant.com that after a “near-death” experience, is thriving by offering consumers online gift certificates for restaurant meals nationwide. Restaurant.com tallied $3 million in revenue last year and is projecting $7 million this year.
The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?
You can’t base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it’s important to diversify the revenue stream by offering premium fee-based services. You can’t live with advertising alone… That’s why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can
Andrew Gerhart, on Top Site Listing summarizes the characteristics of the main search engines and provides a few tips to improve positioning and to get the best results from SE advertising. It’s a summary of a wide topic, however it’s useful.
According to a recent survey from WebTrends and iProspect, 41% of US marketers are currently running paid search engine marketing (SEM) efforts. Read on the full article on eMarketer: How Marketers Are Measuring SEM Efforts.
The latest issue of Revolution Magazine features a brief case study of Audi A8 online campaign. The campaign has been sub-divided into two phases: the first, named pre-lauch, aimed to raise awareness of the car and capture early prospects. And the second to present the message that the new A8 embodied Vorsprung durch Technikas well as generating leads. Site content and online advertising were developed by digital agency Good Technology.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy