Digital advertising and marketing: only the best ideas worldwide, since 2003

Save e-mail marketing from extinction!

on August 29, 2003 by Martina Comments

Spam is a menace to marketers’ credibility and efficiency. On Boston.com Bob Liodice, president of the US Association of National Advertisers (ANA), says: “Our marketers are basically saying spam is killing (e-mail marketing). E-mail marketing clearly will be muted until they have a greater degree of confidence that their messages will go through in the way that they want them to”.

The message is clear: stop the spam or in a year e-mail marketing won’t exist any more! We might actually start a petition… Save e-mail marketing from extinction!

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Successful video-email campaign by Land Rover

on August 28, 2003 by Martina Comments

Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.

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Levi’s Europe autumn branding campaign

on August 28, 2003 by Martina Comments

As reported today on Revolution Magazine, Levi’s Europe has upgraded its website with games, new products and even an ‘image-mangling’ engine to promote the brand’s Teenage Kicks line and its new autumn product range. In Levi’s mind the goal of the Web site is to appeal and to retain the brand’s core target audience, 15- to 24-year-old girls and guys. The Web site is available in English, German, French, Spanish and Italian. I like the graphics, but I’ve found navigation rather confusing.

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Visa gets ready for the Paralympic

on August 28, 2003 by Martina Comments

141XM has launched a new Web site promoting Visa International’s sponsorship of Paralympic Summer Games next year in Athens. The Web site is highly accessible and, for example, contents can be synthesized and read aloud by special Web browsers for the blind. Read more on AdWeek.

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Give your site the personality test

on August 27, 2003 by Martina Comments

I loved Susan Solomon approach to Web site development today on ClickZ. The “ghost” of Web site conformity is closer than you think… Actually I’m facing the opposite problem right now, trying to write down a concept for the new Web site of the Company I work for. Here they don’t want to conform, they want to stand out of the crowd, but… they have an out of fashion marketing approach, too much product oriented! So I believe doesn’t make a big difference if you have an innovative approach to your web site communication but you lack of the right marketing basis

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Brand Building on the Internet

on August 27, 2003 by Martina Comments

Consumer packaged foods have found the recipe for a successful life on the Web. Bob Tedeschi reports on New York Tiems (free reg.) about the online branding efforts of Unilever, Kraft and Procter & Gamble.

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Crime, let’s bring it down� campaign

on August 26, 2003 by Martina Comments

In the UK Profero has recently produced a series of viral clips for the Home Office and COI Communications (Don’t give them an easy ride. Crime, let’s bring it down� campaign). he three clips were written by Profero and revolve around an opportunistic robber in a underground car park who spots a �target� vehicle and is confronted with various scenarios when he attempts to perpetrate a crime. Have a look at them online, they’re really nice and funny: www.secretcctv.co.uk.

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Budgeting Internet advertising

on August 26, 2003 by Martina Comments

How much money should you invest in online advertising? Mark Redetzke provides an answer today on ClickZ. Well, he doesn’t give you any exact number, but he provides you with important inputs to evaluate our strategy and come up with a budget decision and information, you know means money.

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Visa’s online branding strategies

on August 26, 2003 by Martina Comments

Increase the awareness of Visa’s sponsorship of Nascar. This the main goal of Visa’s online promotion to build a relationship with a loyal and high affinity audience. On iMediaConnection you can find campaign insights from the latest Visa’s year-long branding program.

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The Role of Content-Based Advertising

on August 26, 2003 by Martina Comments

Content-based advertising is still in its infancy but everybody is already talking about it as the future of search engine advertising. On E-CommerceTimes yesterday, Robyn Weisman reports on contextual advertising, quoting analysts from IDC and GartnerG2.

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