Sorry, I’ve missed an interesting link last week: Game Used to Promote Panasonic Products on iMediaconnection. It’s about the advergames used by Panasonic to promote its new Nitrix mini-system stereos. They will be featured as one of the primary highlights within the community Club Panasonic on Panasonic.com. Panasonic’s objective is to attract younger and hipper consumers. As Gene Kelsey, vice president, general manager, Brand Strategy Group, Panasonic Consumer Electronics Co. explains on iMediaConnection:“It was simply logical to create a racing game to play off the product’s cool factor and that is enough fun to generate a viral buzz and repeat traffic to the Panasonic Website.”
The advergames of the Nitrix Series Racing have been created by Renegade Marketing Group.
It’s not exactly about online advertising, but it’s worth reading for anyone interested in marketing strategies and issues. Jerry Flint writes on Forbes about four big issues that are mining Chrysler’s marketing strategies and future. It’s not only about hiring Celine Dion. According to Jerry “Chrysler’s marketing mistakes are far more serious“.
Will be revealed by a new service by Hitwise: Search Terms. The tool will help businesses better understand how their competitors are using search marketing programmes to attract customers. The news is reported today on Brand Republic Digital Bulletin.
Mobile messaging will drive data revenue and provide operators with the tools to bring multimedia into the hands of users, according to a new study by IDC. Quoted in a Press Release, Paolo Pescatore, senior analyst for IDC�s European Wireless and Mobile Communications Service, says: Mobile messaging will be the bridge that will assist operators to aid the take-up of mobile data in Western Europe. It is important to remember that mobile messaging allows users to communicate, depending on their needs and acceptance of using that medium. SMS is discreet, direct, and in most cases quick, whereas the first offerings of MMS allow users to send pictures to one another, and IM offers presence allowing users to interact with other users. So much is mentioned and said about killer applications but in terms of potential and current usage of SMS so far, mobile messaging will be the killer cocktail for mobile operators.
A Mars bar online promotion which encouraged consumers to collect wrappers to get a computer games console was “misleading” according to the advertising watchdog. More details today on Ananova.
Location based services look very attractive to mobile advertisers. However advertising is only a part of the location based possibilities provided by mobile phones. M-spatial has an interesting example of pedestrian navigation service, and Vodafone has decided to pick up the new MapWay for its customers all through Europe. As Bob Bamforth writes on IT-Director.com:“If Vodafone or any other operator can link the direction service with what’s on offer at the destination location, they could generate an untapped source of follow on revenue”.
By 2003, mobile advertising will surpass online advertising revenues. The fact emerges from a recent press release by OneTele on eMediaWire. However it isn’t exactly quoted the research firm that came up with this data.
“Because” is the nickname of Boeing’s new campaign designed to answer the questions “Why a new airplane?,” “Why now?” and “Why the 7E7?” to promote the new 7E7. Advertising is targeted at potential customers, suppliers and partners in the program, the Company said. But Boeing also wants to reach the banks that might help finance the program. I’ve collected some of the ads I’ve been presented with on Aviation Now. Here is an example. For two more banners click here and here. I can’t really say that I like it. It’s a very simple and not very attractive. Maybe I just don’t completely understand b2b advertising approach. The 7E7 has also a special Web site that features the “7E7 Experience Zone” To read more on the campaign have a look at today’s article on The Wichita Eagle.
The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects. This is the introductory statement by Joseph Jaffe in his latest column on iMediaConnection. It offers a very good overview on how online sponsorship work and on how they can be used as a very powerful tool for branding on the Internet. There’s also an explanation of the GM Chevrolet case study.
Monster Inc. said it will not renew online advertising agreements with America Online Inc. and MSN Internet Service. It will instead redirect about $50 million per year on targeted, national and local marketing initiatives to raise its overall advertising mix, including broadcast. You can read more about it on Yahoo! News.
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