Digital advertising and marketing: only the best ideas worldwide, since 2003

Advergames!!

on July 24, 2003 by Martina Comments

Tessa Wegert talks about advergaming in her latest column on ClickZ. It’s a nice article that summarizes a lot of the key issues about advergames. A special focus is on interactive scratch cards, and you might remember me talking about KLM online game a couple of months ago.

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Tv advertising: the future is online

on July 24, 2003 by adverblog Comments

Interactivity will not kill tv advertising, on the contrary, it will help it. Basically this is the message by John Battelle in his recent article on Business 2.0 concerning Honda television commercial “Cog” which created an online viral buzz.

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New below-the-line campaign by Virgin Atlantic

on July 24, 2003 by adverblog Comments

As Revolution Magazine reports today, Virgin Atlantic is starting a new campaign to target premium travellers, in its competition game with British Airways. It will invest about �50m to relaunch it Upper Class Suite. The campaign will be run through direct mailing as well as through email marketing, brochures and a microsite. The creative agency for this campaign is (of course Smart, which I suppose is an Australian agency…

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Don’t cheat on chickens!

on July 23, 2003 by Martina Comments

Pop icon Paul McCartney today fired a salvo for chicken rights, accusing fast food giant KFC of condoning cruelty to the “remarkable” birds that end up as take-away meals. As Smh.com.au reports that “These remarkable animals are deserving of at least a little kindness,” he said in the letter written on behalf of People for the Ethical Treatment of Animals, which this month sued KFC for allegedly disguising “grotesque abuses inflicted upon chickens by suppliers” in its online advertising.”

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Rich media always popular

on July 23, 2003 by adverblog Comments

A new research by DoubleClick, reported today on MediaPost suggests that rich media usage continues to grow quarter by quarter, while larger ads have surpassed the smaller options in popularity. The article is pretty good because it’s filled with interesting numbers on the diffusion of different online ads formats. Large formats are getting more and more popular: for example, the leaderboard, a wide unit (728 x 90) that often appears at the top of web pages, is now the fastest growing size at 562% growth from Q2 2002, and is now the fourth most common size served by DoubleClick. Half-page ads (550 x 480) had the second highest response rate at .90%.

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Amazon: misleading title

on July 23, 2003 by Martina Comments

On CnnMoney I read this article’s title: Amazon expands free shipping in Europe. Great, I said, I won’t have to pay for shipping the tons of dvd and books I usually from Amazon.co.uk every couple of months! Well, it’s not exactly like that:

“Online retailer Amazon.com expanded its free shipping offer in the United Kingdom in a move to boost its overseas customer base and meet its international sales targets, the company said Wednesday.”

Well, the UK is just the UK, Europe is something different, don’t deceive me

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The ads that will affect your life

on July 23, 2003 by Martina Comments

Google will provide target advertising and web search to Weather.com. The news is reported in a press release on Biz Yahoo!. I’m always astonished by reading the high-sounding declarations that usually come with these business deals, and Weather.com makes no exception by saying through Joe Fiveash, senior vice president of Product and Business Development:

“Weather.com wants to present our users with information that is the most relevant to them. By adding Google’s search services, we make finding information about any topic just as easy as finding out how the weather will affect your life.”

Wow, these guys are soooo nice to users, they really care about them and their life… Please, don’t forget business is… business, not charity!

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Sony goes viral

on July 22, 2003 by adverblog Comments

In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…

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America’s key influentials are online

on July 22, 2003 by Martina Comments

America’s “Influentials” — a demographic of business networkers, news junkies and community movers and shakers — prefer the Internet to any other media for acquiring their daily information, according to a new study that you can read about on Adage.

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Online marketing for real estate agents

on July 22, 2003 by adverblog Comments

Lawrence Schoeffler unveils the secrets of online marketing to Real estate agents. Some obvious advices, but also some nice tips in the article.

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