Digital advertising and marketing: only the best ideas worldwide, since 2003

Everything you need to know about Webcasting…

on July 22, 2003 by adverblog Comments

… has been explained by Ken Yamada on Information Week. Webcast technology is being used to run meetings, to communicate with employees, train sales forces, make product announcements, brief investors and analysts, and run corporate seminars, among other uses. The article is very good and detailed and provides with a lot of useful information about web casting technology, costs and effectiveness.

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Connecting the Dots, Online Style

on July 21, 2003 by adverblog Comments

Yahoo! Consumer Direct Powered by ACNielsen that’s the (long) name of the new service targeting packaged-goods marketers that tries to answer a longstanding question of many advertisers: Do online ads spur offline sales? Well, this is actually the question asked by AdWeek in an article appearing on Yahoo! News Advertising.

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ING Direct new online campaign

on July 21, 2003 by Martina Comments

ING Direct has launched its newest television commercial on CBS MarketWatch. The :30 second spot will be carried on the site’s story pages for the next two weeks, before beginning a run on network television. In the press release, it’s nice to read the (interested) opinion of Scot McLernon, EVP Sales & Marketing, MarketWatch.com:

“ING DIRECT is a terrific partner to be blazing new ground with us in the online advertising space. This campaign will give them the ability to reach our highly-valued audience with television creative during the middle of the business day. They are the first major advertiser that we’re aware of who has embraced an opportunity like this to create buzz with television creative online first, before launching on network television. It shows that they truly believe in the online medium.”

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Findwhat announces record second quarter results

on July 21, 2003 by Martina Comments

Guess what? Findwhat a leading developer and provider of performance-based marketing services for the Internet, today reported record financial results for the three and six months ending June 30, 2003. Revenue in Q2 2003 increased 80% versus Q2 2002, and was more than $500,000 ahead of the Company’s most recent projections. FindWhat.com has increased revenue sequentially for 15 consecutive quarters. You can learn more about it reading through the press release on Business Wire.

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The usability of PDF

on July 21, 2003 by adverblog Comments

This is not exactly about online advertising, anyway I think it’s somehow connected since it the discussion is on PDF files used for online presentations. The usability guru Jakob Nielsen talks about the matter in his Alertbox, suggesting that:

Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that’s it. Don’t use it for online presentation.”

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NetRatings expands in Europe

on July 21, 2003 by Martina Comments

NetRatings wants to expand into the European market. They have announced the acquisition of NetCrawling S.A., which offers an online advertising monitoring service. The news is reported by IAR that also reports some opinions to explain that the market for online advertising intelligence has just started to develop and appears to be particularly interesting to follow.

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An “Age” of Advertising in 1,873 pages

on July 20, 2003 by adverblog Comments

Everything you want (and don’t want) to know about advertising has been collected by Advertising Age in the upcoming Encyclopedia of Advertising. The New York Times has an interesting review of the book today. I especially enjoyed the final analysis by Edward Rothstein who writes:

But the accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its differences and essences, filtering through its variety, making claims and constructing images.

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Buy a New Beetle, get an iPod

on July 18, 2003 by Martina Comments

Dawn Anfuso reports about a new agreement between Volkswagen and Apple to launch on the market the 2003 New Beetle with a complimentary iPod. The news is featured on iMediaConnection in Promo to Watch, in which is said that the campaign will start this week with promotions all through America, both online and offline.

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Buongiorno merges with Vitaminic

on July 17, 2003 by adverblog Comments

This is not exactly about web advertising, but I thought it was interesting to talk of the two main (and only?) dot.coms that today have merged. I’m talking about Buongiorno and Vitaminic, Buongiorno is one of the main web and wireless advertising providers in Europe, with Vitaminic is something like Mp3.com, for what concerns music. You can read the press release online (pdf). This time it’s in English

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Avis tries harder…

on July 17, 2003 by adverblog Comments

Avis has created a “Who Tries Harder?” contest. As explained on MediaPost Avis has launched a competition to give away prizes to its customers and employees. The contest will go on on www.wetryharder.com and it’s aimed to increase customer loyalty as well as customer trials.

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