Digital advertising and marketing: only the best ideas worldwide, since 2003

Big news from MarketingFix

on June 28, 2003 by adverblog Comments

MarketingFix, the daily blog for everyone interested in online marketing issues, has just been bought by ClickZ co-founder Andy Bourland. Good luck to Rick and the other guys involved in the project!

E-mail marketing: clickthrough rates increase

on June 28, 2003 by Martina Comments

Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations. The study showed clickthrough rates for the current quarter to be at an average of 5.1%. This compares with 4.4% for the first quarter of 2003 and 3.2% for the fourth quarter of 2002. More information about the research and some tips to optimize an email marketing campaign can be found on Direct.

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Rich media for MINI

on June 28, 2003 by adverblog Comments

iMediaConnection presents in its Creative Spotlight a brief case study of the recent MINI rich media campaign. With the use of rich media, MINI and its agency WCRS engaged the consumer and creatively delivered the attributes of the Cooper all within smaller ad units.

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Talking about intromercials

on June 26, 2003 by adverblog Comments

Masha Geller talked yesterday on MediaPost about “intro-mercials”. I do agree with her, that watching a 10 sec ads it’s a fair price to pay to read content for free, however I don’t believe this isn’t an intrusive form of advertising. Keeping on talking about intro-mercials, CNET Networks today announced the debut of the first “intromercial” advertising unit on the front door of its award-winning CNET News.com Web site. Sun Microsystems will be using the new ad unit to reinforce its position as a supplier of computing systems to CNET News.com’s IT professional and business decision-maker audience. Scott Anderson, eMarketing director at Sun Microsystems comments:

“Sun continually focuses on delivering the best information at the right location in the most compelling way, sharing in innovative spirit, the intromercial is yet another example of how Sun and CNET continue to work together to pioneer online media.”

The press release is on Business Wire.

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Sony Ericsson campaign to present new game phone

on June 26, 2003 by adverblog Comments

Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.

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Skyy Relaunch Goes To The Movies

on June 26, 2003 by adverblog Comments

Skyy Vodka yesterday relaunched Skyy.com, hoping to better align its online presence with its film-centric advertising and events strategies. Quoted on MediaDailyNews Skyy public relations manager Sue Hearn, explains:

“Our brand has been based around film-related activities for some time now. Given the technology that’s out there at this point, the web is one of the best vehicles to communicate that brand identity to consumers.”

. I immediately surfed on the Web site… it’s nice, very emotional, it makes you want to have a drink… maybe not exactly a vodka, given the fact that now it’s early afternoon Btw the thing I liked the most is the possibility to choose you lounge music while browsing the web site. There are about twelve tunes to pick, from Bebel Gilberto to Ursula 1000.

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2003 Online Ad Spend Projected to Rise

on June 26, 2003 by adverblog Comments

Internet ad spending is expected to rise 7.4 percent this year, according to mid-year estimates from TNS Media Intelligence/CMR. The research company attributed increased spending to the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending. To learn more, read on the news reported on Ad Week.

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Overture presents Content Match

on June 26, 2003 by adverblog Comments

Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want – functionality in which they’ve shown nary a glimmer of interest in the past.

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Charlie’s Angels mobile campaign

on June 26, 2003 by adverblog Comments

MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.

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eBay signs deal with DoubleClick

on June 25, 2003 by adverblog Comments

eBay Inc. has signed a global, multiyear pact to use its marketing tools and ad-serving technology provided by DoubleClick. eBay will use DoubleClick’s online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced yesterday. You can read on the press release on DoubleClick’s website.

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