A new research by DoubleClick, reported today on MediaPost suggests that rich media usage continues to grow quarter by quarter, while larger ads have surpassed the smaller options in popularity. The article is pretty good because it’s filled with interesting numbers on the diffusion of different online ads formats. Large formats are getting more and more popular: for example, the leaderboard, a wide unit (728 x 90) that often appears at the top of web pages, is now the fastest growing size at 562% growth from Q2 2002, and is now the fourth most common size served by DoubleClick. Half-page ads (550 x 480) had the second highest response rate at .90%.
On CnnMoney I read this article’s title: Amazon expands free shipping in Europe. Great, I said, I won’t have to pay for shipping the tons of dvd and books I usually from Amazon.co.uk every couple of months! Well, it’s not exactly like that:“Online retailer Amazon.com expanded its free shipping offer in the United Kingdom in a move to boost its overseas customer base and meet its international sales targets, the company said Wednesday.”
Well, the UK is just the UK, Europe is something different, don’t deceive me
Google will provide target advertising and web search to Weather.com. The news is reported in a press release on Biz Yahoo!. I’m always astonished by reading the high-sounding declarations that usually come with these business deals, and Weather.com makes no exception by saying through Joe Fiveash, senior vice president of Product and Business Development:“Weather.com wants to present our users with information that is the most relevant to them. By adding Google’s search services, we make finding information about any topic just as easy as finding out how the weather will affect your life.”
Wow, these guys are soooo nice to users, they really care about them and their life… Please, don’t forget business is… business, not charity!
In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…
America’s “Influentials” — a demographic of business networkers, news junkies and community movers and shakers — prefer the Internet to any other media for acquiring their daily information, according to a new study that you can read about on Adage.
Lawrence Schoeffler unveils the secrets of online marketing to Real estate agents. Some obvious advices, but also some nice tips in the article.
Do you want to build brand awareness and drive traffic to your Web site? Ask streakers to “wear” your ad tattoos. This is the idea of Goldenpalace.com, online gaming provider, that has decided to use unconventional marketing tools like streakers hanging out at British Open and World Swimming Championships. Did someone say that online companies lack of creativity? You can read more on Yahoo! News.
… has been explained by Ken Yamada on Information Week. Webcast technology is being used to run meetings, to communicate with employees, train sales forces, make product announcements, brief investors and analysts, and run corporate seminars, among other uses. The article is very good and detailed and provides with a lot of useful information about web casting technology, costs and effectiveness.
Yahoo! Consumer Direct Powered by ACNielsen that’s the (long) name of the new service targeting packaged-goods marketers that tries to answer a longstanding question of many advertisers: Do online ads spur offline sales? Well, this is actually the question asked by AdWeek in an article appearing on Yahoo! News Advertising.
ING Direct has launched its newest television commercial on CBS MarketWatch. The :30 second spot will be carried on the site’s story pages for the next two weeks, before beginning a run on network television. In the press release, it’s nice to read the (interested) opinion of Scot McLernon, EVP Sales & Marketing, MarketWatch.com:“ING DIRECT is a terrific partner to be blazing new ground with us in the online advertising space. This campaign will give them the ability to reach our highly-valued audience with television creative during the middle of the business day. They are the first major advertiser that we’re aware of who has embraced an opportunity like this to create buzz with television creative online first, before launching on network television. It shows that they truly believe in the online medium.”
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