Digital advertising and marketing: only the best ideas worldwide, since 2003

Sony Ericsson campaign to present new game phone

on June 26, 2003 by adverblog Comments

Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.

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Skyy Relaunch Goes To The Movies

on June 26, 2003 by adverblog Comments

Skyy Vodka yesterday relaunched Skyy.com, hoping to better align its online presence with its film-centric advertising and events strategies. Quoted on MediaDailyNews Skyy public relations manager Sue Hearn, explains:

“Our brand has been based around film-related activities for some time now. Given the technology that’s out there at this point, the web is one of the best vehicles to communicate that brand identity to consumers.”

. I immediately surfed on the Web site… it’s nice, very emotional, it makes you want to have a drink… maybe not exactly a vodka, given the fact that now it’s early afternoon Btw the thing I liked the most is the possibility to choose you lounge music while browsing the web site. There are about twelve tunes to pick, from Bebel Gilberto to Ursula 1000.

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2003 Online Ad Spend Projected to Rise

on June 26, 2003 by adverblog Comments

Internet ad spending is expected to rise 7.4 percent this year, according to mid-year estimates from TNS Media Intelligence/CMR. The research company attributed increased spending to the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending. To learn more, read on the news reported on Ad Week.

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Overture presents Content Match

on June 26, 2003 by adverblog Comments

Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want – functionality in which they’ve shown nary a glimmer of interest in the past.

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Charlie’s Angels mobile campaign

on June 26, 2003 by adverblog Comments

MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.

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eBay signs deal with DoubleClick

on June 25, 2003 by adverblog Comments

eBay Inc. has signed a global, multiyear pact to use its marketing tools and ad-serving technology provided by DoubleClick. eBay will use DoubleClick’s online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced yesterday. You can read on the press release on DoubleClick’s website.

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How effective are rich media?

on June 25, 2003 by adverblog Comments

How effective is a rich media campaign in online advertising? Is it worth the investment, or it’s better to focus on other kind of ads? Nielsen NetRatings and Dynamic Logic have tries to answer this question in a recent research summarized yesterday on MediaDailyNews.

Overture not resting on laurels

on June 24, 2003 by adverblog Comments

Overture’s business is getting serious and serious, but the skepticism still remains. As Michael Liedtke writes today on San Mateo County Times Online Wall Street is worried the 6-year-old company will become obsolete almost as quickly as it emerged as a pioneer. Despite this premise, the article provides plenty of positive information concerning Overture’s business, especially considering the fact that pay-for-performance search is expected to attract as much as $2 billion in Internet advertising this year, up from $100 million just three years ago.

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Nissan goes online in Europe

on June 24, 2003 by adverblog Comments

Just-auto.com News reports that Nissan has launched a pan-European brand advertising campaign with Yahoo to promote three of its key models, the new Micra, 350Z and X-trail. Nissan has decided to use digital media since an high volume of potential customers research new cars online.

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Titanium Lion for “The Hire”

on June 24, 2003 by Martina Comments

Fallon and Optimedia have won the first Titanium Lion for ‘The Hire’, their ground-breaking online series of short films for BMW. The Titanium Lion was created this year to honour work in any category that, in the words of the organisers, “causes the industry to stop in its tracks and reconsider the way forward”. The news is reported by Jennifer Whitehead on Brand Republic.

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