Digital advertising and marketing: only the best ideas worldwide, since 2003

The usability of PDF

on July 21, 2003 by adverblog Comments

This is not exactly about online advertising, anyway I think it’s somehow connected since it the discussion is on PDF files used for online presentations. The usability guru Jakob Nielsen talks about the matter in his Alertbox, suggesting that:

Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that’s it. Don’t use it for online presentation.”

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NetRatings expands in Europe

on July 21, 2003 by Martina Comments

NetRatings wants to expand into the European market. They have announced the acquisition of NetCrawling S.A., which offers an online advertising monitoring service. The news is reported by IAR that also reports some opinions to explain that the market for online advertising intelligence has just started to develop and appears to be particularly interesting to follow.

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An “Age” of Advertising in 1,873 pages

on July 20, 2003 by adverblog Comments

Everything you want (and don’t want) to know about advertising has been collected by Advertising Age in the upcoming Encyclopedia of Advertising. The New York Times has an interesting review of the book today. I especially enjoyed the final analysis by Edward Rothstein who writes:

But the accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its differences and essences, filtering through its variety, making claims and constructing images.

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Buy a New Beetle, get an iPod

on July 18, 2003 by Martina Comments

Dawn Anfuso reports about a new agreement between Volkswagen and Apple to launch on the market the 2003 New Beetle with a complimentary iPod. The news is featured on iMediaConnection in Promo to Watch, in which is said that the campaign will start this week with promotions all through America, both online and offline.

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Buongiorno merges with Vitaminic

on July 17, 2003 by adverblog Comments

This is not exactly about web advertising, but I thought it was interesting to talk of the two main (and only?) dot.coms that today have merged. I’m talking about Buongiorno and Vitaminic, Buongiorno is one of the main web and wireless advertising providers in Europe, with Vitaminic is something like, for what concerns music. You can read the press release online (pdf). This time it’s in English

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Avis tries harder…

on July 17, 2003 by adverblog Comments

Avis has created a “Who Tries Harder?” contest. As explained on MediaPost Avis has launched a competition to give away prizes to its customers and employees. The contest will go on on and it’s aimed to increase customer loyalty as well as customer trials.

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How is Mr “Sem Roi” doing?

on July 17, 2003 by adverblog Comments

Sorry I could not stop stop myself from using this funny title (I really can’t hide my sarcastic copy soul But talking about such a serious stuff like Search Engines are (here comes the sarcasm again…), this post is to highlight you a recent article by Chris Sherman on SearchEngineWatch entitled “Measuring Search Engine ROI“. It features the results of a survey by NetIQ in which more than 800 partecipants responded to questions about their search engine marketing efforts and the way they measure success, which, by the way, the 31% of them don’t even measure…

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The movies and the Internet

on July 17, 2003 by adverblog Comments

Film fan sites can now really influence a Hollywood release. It’s not just a question of promoting a movie online, it’s also about considering Internet based communities. It’s like the case of “committed minorities”. As The Guardian writes today:

The studios are becoming increasingly eager to keep online fans happy by releasing promotional footage early and giving them snippets of information as the hype for releases builds.

Quoting a famous ad, I would say “Never underestimate the power of the Internet”… of course this works also the other way around

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Celebrating Bruce Lee online

on July 17, 2003 by adverblog Comments

To commemorate the 30th Anniversary of Bruce Lee’s death, Egovision has created a special Web site. The site is to be promoted via a campaign aimed at 18- to 35-year-old fans of action movies and gaming. More details on the campaign created on account of Medusa Films, can be found on Revolution Magazine.

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DealTime Launches ROI Tool

on July 17, 2003 by Martina Comments

Shopping search engine DealTime has released a ROI Tracker, a free tool for advertisers to track their conversion and sales metrics. The ROI Tracker gives three metrics: conversion-to-click ratios, conversion-to-sales ratios, and costs of sales (Internet News talks about it today). We can really say that search engine technology providers are really working hard to make people talk about them. There’s still a big business out there to be exploited. Search technology is particulary important to e-commerce web sites, and I believe it’s interesting to notice how search function efficiency is often underestimated by them or, at least, not considered as important as it should be. Adage talked also about the huge search engine business a couple of days ago. The focus in this case was on search engines and advertising, saying that Sponsored Internet search engine ads spurred more than $200 million in online travel sales and more than 2 million financial services application submission according to new research by the IAB.

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