Digital advertising and marketing: only the best ideas worldwide, since 2003

Self-service for contextual advertising

on June 19, 2003 by Martina Comments

In the Search Engine War, Google makes a move announcing AdSense, a new self-service program for publishers to serve up its contextual advertising. The opinion of Susan Wojcicki, director of products at Google is quoted by Brian Morrisey on IAR:

We think that this program, can fundamentally change the economics of content creation. It will allow content creators to focus on creating the content and not on selling ads.”

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@d:tech Gossip and Photos

on June 19, 2003 by adverblog Comments

If you want to learn everything on @d:tech, then go toMarketingFix: @d:tech Gossip and Photos where Jack and Rick have posted pics and comments on the event. I remember attending the event in Amsterdam a couple of years ago. It was a lot of fun, especially because I was there on account of ClickZ

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And the lion goes to… Nike!

on June 19, 2003 by adverblog Comments

Nike dominated this year’s Cyber Lions Adage winning seven Lions for work in four different countries. “If this continues, this is going to become the Nike festival, at least on the cyber side” remarked Cyber jury president Marco Tinelli of Paris agency FullSIX. More information concerning the Web sites awards can be found on Brand Republic while the complete list of awared Cyber Lyons is on Le Journal du Net (fr).

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Successful stories: Espotting Media

on June 19, 2003 by Martina Comments

Nigel Cope on the Independent today tells the story of Daniel Ishag and Seb Bishop, founders of Espotting Media who became multi-millionaires when yesterday they sold the Company to an American group. Espotting Media has been sold to Findwhat.com which operates a similar Internet software technology.

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DoubleClick ready for profit

on June 19, 2003 by adverblog Comments

As Anita Jain reports on Crain’s New York Business Doubleclick has survived the dot-com bust and massive reductions in its staff, and is on track to post its first annual net profit.

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24/7 Media launches Open Advertiser 2.0

on June 17, 2003 by Martina Comments

24/7 Real Media has launched last week Open Advertiser(TM) 2.0 software. enables marketers to control the serving and the analysis of its ad campaigns across multiple sites, as well as improve the quality of its results by serving contextually relevant ads based on information gleaned within the process and customer information the marketer owns. The press release is on the company’s Web site. For me it has been a chance to go and visit 24/7 web site… arghh it’s awful! Sorry guys, but I believe it’s really messy and not usable at all…

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Wall Street Journal tracks behaviour for online ads

on June 17, 2003 by Martina Comments

Visitors to WSJ.com, the Wall Street Journal online, were targeted for the first time yesterday by behaviour-based ads. The system being used at WSJ.com was developed by Revenue Science in Bellevue, Washington. The news is reported today on Brand Republic.

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At last, a way to measure online ads

on June 17, 2003 by Martina Comments

Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, “Half my advertising is wasted. I just don’t know which half.” With the Web, online marketers say, they finally know which half.

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Icelandair goes too sexy

on June 16, 2003 by adverblog Comments

Icelandic feminists and women in general have decided to take Icelandair to court. The Centre for Gender Equality and The Icelandic Women’s Rights Association, are suing Icelandair for allegedly violating the recently-passed Equal Rights Act with its advertising. As reported today on Yahoo! News “Some of Icelandair’s campaigns where Icelandic women are presented as sex objects obviously violate the laws. By using word games the company is suggesting that Icelandic women are loose or promiscuous“.

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Online political advertising

on June 16, 2003 by Martina Comments

There’s a very interesting article by Nicholas Thompson today on The Globalist. It’s dedicated to online political advertising, a topic that I follow with particular interest since it was supposed to be the subject of my thesis. As Mr Thompson said, despite the premises, information technology hasn’t lived up to its worldwide political promise. Several candidates have been using the Net to promote themselves but, still, in no case it has proved to be a mature tool to fulfil their needs.

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