Joseph Jaffe is one of my favourite authors since he often focus on interactivity between brands and customers and on pull-based advertising. On Monday on iMediaConnection he wrote Inviting Interaction which I think is a very good collection of useful examples to look at. Online marketing is evolving and it’s moving towards consolidation by stressing the key aspect of Internet communication in comparison to other media: interactivity. Of course this doesn’t sound new to most of you but, again, I believe it’s good to go through best practices to keep it in mind.
I’m very disappointed by Google AdSense. I might even say I’m angry with Google. A “perfect” machine that fails in a quite miserable way. So, here is the story…. As many others I was excited by the idea of earning some money to support this blog through Google AdSense Program. I’ve tried to apply for it twice, and both times I got the following answers:Dear Martina Zavagno, Thank you very much for applying to Google AdSense. We are eager to let you to start serving AdWords ads on your website. Currently, however, we are only able to target ads to English content. As your web content is primarily or entirely in a non-English language, we are unable to accept your website at this time. We hope to be able to offer Google AdSense to non-English websites soon, so we have placed your application on hold. When we are able to target ads to your sites language, well contact you at the email address you provided us. We appreciate your patience. Sincerely, The Google Team
All right, I’m Italian, my English might not be perfect, but please, at least you guys, gimme a sign what I’m writing here on Adverblog at least resemble to English. I wrote emails to Google complaining about its reply, but I haven’t heard back from it in almost one week time. My only “fault” has been to insert my Italian address for payment… How can I solve this situation? How comes Google AdSense Commission don’t even look at web sites but just checks the owner’s nationality or postal address?? The perfect search engine is not so perfect anymore??? (and here, again, I refer to the fact that Google Toolbar is not available for Mac users)
Auto-makers like flashy internet advertising. Like drinks producers, they decide to promote their brands online by using emotional and engaging Web sites and ads. To read more about Volvo’s recent campaign, developed by Flashtalking, have a look at MediaDailyNews.
Online advertising, with the help of traditional brick-and-mortar companies, is staging a comeback — emerging from the prolonged dry spell that followed the dot-com bust. Traditional advertisers are beginning to allocate more of their marketing budgets to the Web, helping the online ad industry take its first steps toward what analysts see as a sustainable recovery. The news is reported today by Reshma Kapadia on Reuters Web site.
Web site operators are getting better at figuring out where you live and what your interests are, all in the process of better targeting their advertising and content. David Strom writes an interesting column on Internet Week whose title is Internet Advertisers Find Better Ways To Find Out About You. I read it with particular interest since it focuses on targeting and technology aspects, explaining a lot of details from the “backstage” of an online campaign.
Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.
Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.
Sandra Guy, on Sun-Times presents the case of Restaurant.com that after a “near-death” experience, is thriving by offering consumers online gift certificates for restaurant meals nationwide. Restaurant.com tallied $3 million in revenue last year and is projecting $7 million this year.
The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?
You can’t base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it’s important to diversify the revenue stream by offering premium fee-based services. You can’t live with advertising alone… That’s why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can
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