IAB Italy has recently released a report with some interesting numbers concerning the development of online advertising in “my” country. In the first quarter of 2003 online advertising spendings have raised of 7.7%. In particular, it appears that clothing, beverages and self care industry, together with public institutions have strongly started investing in the Internet as promotional media. Sponsorships are the preferred kind of advertising covering 21.6% of total investments. Email advertising is also on the rise (9.8%) while mobile advertising through SMS has suffered of a strong slowing down (-28.5%). If you want to know more about what’s going on in Italy, drop me a line, I’ll translate some more data for you
The new Crossfire sports coupe is coming out and Chrysler has decided to promote it with a massive use of interactive media. As IAR reports, Chrysler is increasing its commitment to interactive marketing, using banner ads, a newly developed Web site, a Cd-rom and a TiVo showcase promotion. The article on IAR is particularly interesting to read, since it explains the different aims of promotional features employed in this campaign and the media in which it will be run.
Location based services are a good thing not only for marketers, but also for rescuers. As explained on Fullpress.it (sorry it’s in Italian), on July 24th, a new law will come into effect in Europe that will oblige mobile operators to offer location based support to rescuers for calls to emergency number 112. According to a British statistic, 60% of the people calling for help are not able to provide exact information about their location. The technology solution provider will be Openwave.
Someone says marketers are lacking creativity. Well, after reading today’s news on CNETAsia I have to dissent. A brilliant (?!) marketer at SK Telecom, a Korean cell phone service provider, has invented a mosquito repelling tone. For 3,000 won (US$2.50), users can download a sound file which is inaudible to the human ear but helps ward off mosquitoes within a one-meter radius, the firm said. Well, I don’t know if it works for mosquitos, but I’m sure this announcement creates a “buzz”
This news isn’t exactly about online advertising, however I think I “have to” report it since it involves one of the main Italian brands. I’m talking about Fiat, the automakers, which is not doing very well in the market but in the last years have came out with nice advertising. Now they have appointed Publicis and Publicis will open a new office in Turin to fully support its client. If you want to learn more about this and you have a subscription to the Wall Street Journal (which btw I don’t have you might want to have a look at today’s article on the fact.
It’s nice to find online articles published on paper as well, and it surely helps when you’re a blogger I was actually reading this morning the last issue of New Media Age, thinking about posting a reference to new MMS campaigns going on here in the UK. I say here in the UK since I’m currently living in London, for about three weeks attending the Summer School in Marketing at the London School of Economics… All right, enough with me, to get back to MMS, I’ll suggest your reading the article on NMA, since it provides you with a few good examples of big brands like Coca-Cola, starting the first major trials of MMS ad campaigns.
It’s summer, it’s hot, let’s slow down for a while and let’s try to analyse how the online advertising industry is doing. This is the suggestion by Zachary Rodgers that on Channel Seven last week wrote The State of the Sector. He talks a little bit of ads quality and industry expectations, he refers to @d:Tech and he brings up a bunch of useful opinions but consultants and analysts. Definitely worth reading.
Ching ching! Yahoo! coins it in! Many web sites are talking about Yahoo!’s profit posting. Personally, I liked Silicon.com’s article, not only for its nice title, but also because it reported interesting analysts opinions on the fact, especially for what concerns its partnership with Overture. However, if you want to know more about the financial aspect of the story it you should read the article on the Washington Post.
I’m a X-er. I didn’t know that until today when I read the The X Factor on AdWeek. I’m not sure the definition exactly applies to me to, given the fact that I’m European, anyhow, at first I enjoyed the idea of being part of a difficult group to target. Of course I meant this as a consumer, not as a marketer. But in Sarah Mahoney’s article I found that there are some points X-ers should be proud of such as: X-ers are more restless, mistrustful of corporate management and easily dissatisfied. We are a “problem” for agencies and employers. So, we are or we will become a problem for ourselves as well, as marketers and as managers. At the end I think it’s not just a question of advertising. It’s a question of life, and that’s even worser
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy