Digital advertising and marketing: only the best ideas worldwide, since 2003

Successful stories: Espotting Media

on June 19, 2003 by Martina Comments

Nigel Cope on the Independent today tells the story of Daniel Ishag and Seb Bishop, founders of Espotting Media who became multi-millionaires when yesterday they sold the Company to an American group. Espotting Media has been sold to Findwhat.com which operates a similar Internet software technology.

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DoubleClick ready for profit

on June 19, 2003 by adverblog Comments

As Anita Jain reports on Crain’s New York Business Doubleclick has survived the dot-com bust and massive reductions in its staff, and is on track to post its first annual net profit.

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24/7 Media launches Open Advertiser 2.0

on June 17, 2003 by Martina Comments

24/7 Real Media has launched last week Open Advertiser(TM) 2.0 software. enables marketers to control the serving and the analysis of its ad campaigns across multiple sites, as well as improve the quality of its results by serving contextually relevant ads based on information gleaned within the process and customer information the marketer owns. The press release is on the company’s Web site. For me it has been a chance to go and visit 24/7 web site… arghh it’s awful! Sorry guys, but I believe it’s really messy and not usable at all…

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Wall Street Journal tracks behaviour for online ads

on June 17, 2003 by Martina Comments

Visitors to WSJ.com, the Wall Street Journal online, were targeted for the first time yesterday by behaviour-based ads. The system being used at WSJ.com was developed by Revenue Science in Bellevue, Washington. The news is reported today on Brand Republic.

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At last, a way to measure online ads

on June 17, 2003 by Martina Comments

Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, “Half my advertising is wasted. I just don’t know which half.” With the Web, online marketers say, they finally know which half.

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Icelandair goes too sexy

on June 16, 2003 by adverblog Comments

Icelandic feminists and women in general have decided to take Icelandair to court. The Centre for Gender Equality and The Icelandic Women’s Rights Association, are suing Icelandair for allegedly violating the recently-passed Equal Rights Act with its advertising. As reported today on Yahoo! News “Some of Icelandair’s campaigns where Icelandic women are presented as sex objects obviously violate the laws. By using word games the company is suggesting that Icelandic women are loose or promiscuous“.

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Online political advertising

on June 16, 2003 by Martina Comments

There’s a very interesting article by Nicholas Thompson today on The Globalist. It’s dedicated to online political advertising, a topic that I follow with particular interest since it was supposed to be the subject of my thesis. As Mr Thompson said, despite the premises, information technology hasn’t lived up to its worldwide political promise. Several candidates have been using the Net to promote themselves but, still, in no case it has proved to be a mature tool to fulfil their needs.

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The Hulk promotion online

on June 16, 2003 by adverblog Comments

As reported today on Hollywoodreporter.com Universal Pictures are heavily using the online space to promote the upcoming movie “The Hulk“. In particular, the green hero will appear on the Yahoo! network in a series of rich media ads. I went on Yahoo! and I saw the ads (Screenshot 1 | Screenshot 2 | Screenshot 3 ) and I can tell you I like to things: first, you can choose whether or not to listen to the music and, second, you can tell Yahoo! what you think about the ad. What I disliked it’s that ad itself, too confusing and somehow annoying. To summarize, a good idea, a disappointing layout. By the way, Universal Pictures as also signed a Deal with Mastercard for limited edition credit card branded The Hulk. How can you live without it?

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Size Matters

on June 15, 2003 by adverblog Comments

In rich media ads,

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DoubleClick fights the spam

on June 12, 2003 by Martina Comments

In a press release published today, DoubleClick has announced its declaration of war to spam. The Company will launch a series of initiatives “designed to help legitimate marketers and the email marketing industry betterunderstand and leverage policy, research, education, and technology, in the fight against Spam, and to further differentiate legitimate marketing communications from Spam.”

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