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Tag archives: 3d animation

The new 3D Tigra

on June 15, 2005 by Martina Comments

Draft London is the agency behind the online marketing push by Vauxhall to promote the new Tigra. The micro-site takes advantage of a 3D animation to present the car in all its details. Be sure to have a good broadband connection to fully appreciate it.

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Experience the new A6

on June 18, 2004 by Martina Comments

Automakers are taking the Web very very seriously. Audi has presented its new A6 with a virtual guided tour developed by GoodTechnology. Revolution Magazine explains that the microsite supports the above the line promotion. Alex Champion, senior Audi designer at Good Technology, said: “The use of a photo-realistic 3D model enabled us to add a depth and focus to the production that would have otherwise been impossible. This in conjunction with the moody soundtrack and embedded video, to provide a rich yet simple user experience.”

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