Draft London is the agency behind the online marketing push by Vauxhall to promote the new Tigra. The micro-site takes advantage of a 3D animation to present the car in all its details. Be sure to have a good broadband connection to fully appreciate it.
Automakers are taking the Web very very seriously. Audi has presented its new A6 with a virtual guided tour developed by GoodTechnology. Revolution Magazine explains that the microsite supports the above the line promotion. Alex Champion, senior Audi designer at Good Technology, said: “The use of a photo-realistic 3D model enabled us to add a depth and focus to the production that would have otherwise been impossible. This in conjunction with the moody soundtrack and embedded video, to provide a rich yet simple user experience.”
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