John pointed me to this nice online campaign by Absolut: select your favourite Absolut Christmas ad from the past, send it as e-card to friends and win a stay at the IceHotel in Sweden. I like the idea because it is extremely simple. A lot of people love Absolut ads and are I’m sure they are also willing to use such ads as Christmas cards. So the word-of-mouth is granted with a tiny effort… just recycling content from the past. Cheap and effective!
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