If you have 5 minutes to waste, and you aim at expanding your “poo-bililites” play the “Whose Poo” advergame on the Denver Zoo website. Sorry, not direct link, you’ll find a small banner on the right side of the homepage. Yes, it’s kind of hidden in the site… and yes, you can wonder why
The Barbarian Group has created an extremely simple but also very good advergame for Red Bull and its Flugtag. I like it a lot because it perfectly fits the Flugtag day concept. After playing it you will not say “wow! look how cool is this game” but rather “cool! this is what Flugtag is about!”. It’s a game which delivers a marketing message, and unfortunately even if advergames are now so popular, this is not so common. To find out what Flugtag is, click here.
I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US, created by Jetset Studios. What will you do to promote an horror movie? You will first put online a minisite, and then add a two scary advergames. Easy, isn’t it?
Pepsi Japan is online with a weird advergame in which you have to run and click to destroy a series of ice walls. Make sure you read the instructions before starting because they forgot to put the help option. It very difficult to play so, be patient!
McDonald’s is online with a weird advergame to promote its “Filet-o-Fish” sandwich. In the game, created by Moroch, players need to click as fast as they can to keep sharks away from a sandwich floating in the deep Ocean. The game develops on three levels, which I haven’t been able to unlock. Anyway, players have the option to cheat and get a level code even if they don’t succeed in level 1. Of course McD doesn’t provide the cheat for free: in order to get it players either have to refer-a-friend or to take part to an online survey. I don’t know, I think I miss something… The game in itself it’s quite nice, but it’s not something you couldn’t live without. So why should people refer friends or share information if the only reward they get is a cheat code?
Inbox Digital has just released a nice advergame for Vicks First Defence, a nasal spray that fights colds at the early signs. They have taken a very classic destroyer game and adapted the concept to Vicks’ characteristics: you fly over a daily planner and you have to destroy the viruses as well as protecting very important days of your agenda, such as, Valentine’s Day. A nice execution, especially considering the product the advergame promotes.
In the UK, mobile carrier T-Mobile has started an in-game advertising campaign to promote its Mates Rates pay-as-you-go tariff. As reported on New Media Age, the campaign targets 15 to 24 years old gamers, with in-game banners and ads displayed while they wait for the game to start. An advergame, distributed via email, is also part of the promotion.
Pod Design once again proves to be extremely smart in creating viral games. Their new game, developed for Peerflix, a new DVD trading service is called “Paparazzi- Adventures On The Red Carpet“. Players play the role of red carpet-stalking Paparazzi, trying to get the money snaps of celebs behaving badly. The game is really funny to play for a couple of times. In two weeks the Paparazzi site has already generated 100,000 visitors, just out of word of mouth. From a marketing perspective, I surely appreciate the viral effect the game generates, but I miss something for what concerns the brand promotion. It’s a new service, and I think some information about it should have been displayed on the advergame site also.
Thanks to Chris, I’ve found this advergame created by Virgin on Heavy.com. Using a magnifying glass the challenge is to name the 74 music bands represented in the crowded image I show below. The Eagles and B’52 are probably the easiest to spot. Definitely the perfect game for a Sunday, rainy, afternoon.
In The Netherlands, the new agency !Achtung, has developed “Pakman“, an advergame for Suitsupply, an unconventional manufacturer and retailer of (business) suits. In Dutch PAK means SUIT hence the name of the game. It’s a funny revisited version of the traditional Pacman game: Pakman is running in his underwear, his mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman’s ass! Rescuing Angel in each level gives you a voucher for a tie, a shirt or a complete free suit. Traffic to the game is generated from Suitsupply website, a newsletter to all subscribers, banners and of course send-a-friend.
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