On The International Herald Tribune there is an excellent article by Eric Pfanner on the proliferation of advertising messages in Western societies. Promotional messages are everywhere: tv, radio, print, billboards, internet and, last but not least, movies and videogames. Consumers are getting sick of this invasion, and marketers feel their messages get unnoticed. We are even seeing the birth of so called anti-marketing militants. The article reports different opinions from the advertising industry. Experts are starting to acknowledge that less may sometimes be more. But not everyone agrees.
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