I agree that very often classic (video)games are always the most fun to play. But why should someone try to reinvent Tetris replacing bricks with chairs? Unfortunately this is the case in a new advergame launched by Beck’s beer. Definitely not a good example to follow, also because the game doesn’t tell anything about the product they are promoting (Beck’s Vier).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen