Tag archives: best

700 lives. 700 ice statues melting

Skin cancer is growing worldwide. And it is just one of those things people don’t talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong. And having a friend who survived this disease I’m super willing to support any campaign that helps raising awareness on this menace we are all exposed to. This outdoor campaign made in Spain is fantastic. The idea is super. And it delivers the message in such a strong and experiential way that it cannot get unnoticed.

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Agent Provocateur. Fleurs du Mal.

This video is so made for the web. Sexy lingerie brand Agent Provocateur is known for provocative films (remember Kylie Minogue riding an electronic bull?). Their new release is titled ‘Fleurs du Mal’ (Flowers of Evil). Apart from being extremely erotic, it has a nice shock effect built in, ideal for sharing online. And if you watch it in the office, make sure you got headphones on. Read more…

Explosive Water Projections

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

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The paper advergame

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network. Read more…

The Volkswagen Beetle. Juiced Up.

Pretty cool AR app for the new VW Beetle. You need to download the app and then point your smartphone/tablet at the outdoor posters to get the full experience. It’s nicely produced. The video below demonstrates this but I really wonder how many consumers will go to all that effort just to watch an ad? Read more…

The Great Volkswagen Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the 2012 Jetta. Read more…

Canal+ The Bear

Warning : this is just a tv copy.

But a good one.

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Move away from Page 23

At first sight it might look like an IKEA commercial. Instead, Page 23 is a beautiful 4 minutes short movie that describes a surreal yet real world many of us might live in. I like the photography but most of all the message that I read in the film. I might be wrong but I love the way it challenges us to look beyond our homes and our lives that are often shaped by products and advertising. Everything looks beautiful and perfect. But in the end we look all the same. Faking the reality and hiding from our own reality. Appearances can be deceptive. And advertising masters this art.

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Durex Virtual Sex

Love the budget and the production on this new site from Durex condoms – in Arabia!! What I found less appealing was the trick of using hot girls and boys tempting you to have sex with them by holding your fingers on your monitor. WTF!! How many are going to fall for that old trick? Read more…

Tetra Pak in K-Pop style

Nihon Tetra Pak is a company that produces paper-made packages for food and beverages and they just released a new package format called TGA. To launch it and promote it, they created a website and a music video clip featuring 3 beautiful ladies singing the product benefit. The three girls look very much like famous Korean singer units.

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