I am not sure I’d phrase it this way, but this presentation is full of quite useful data. Many a planner will find it relevant for their next presentation. Enjoy.
Source: Mobile is eating the world
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A beautiful interactive film created using a bespoke 720 camera to create a highly visual experience for the European launch of Menicon’s new contact lens. Read more…
The folk at john st in Toronto have tapped into the experiential campaigns that we have all seen and loved and taken it to an all new level. The babynapping one is the best I think. Very amusing stuff. In their own words: Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed. Read more…
I Can Haz UberKITTENS is a pretty amazing idea on so many levels. To celebrate National Cat Day (and to drive awareness and downloads of its app, cough cough), Uber partnered with Cheezburger site to deliver kittens to your doorstep. For 15 minutes, the kittens are yours to cuddle and play with. Then off the Uber driver goes to the next destination.
A pretty neat idea that benefits both the Uber, as it promotes its service, and for Cheezburger network, an online content platform that entered the Internet Hall of Fame for its cat memes of unlimited variety.
The promo was priced at $20 and the money was donated to NYC, SF and Seattle’s animal shelters. The kittens were also available for adoption, if you were feeling inspired.
Smart & business savvy PR stunt.
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An ad made an unexpected turn on the Wired site. It announced Wired partnering with Absolut to sponsor #TransformToday, a contest where Wired readers are invited to submit their dream text project for a chance to work on it with the “WIRED Insider.” Nothing new, surely, but what is Absolut doing there? (buying advertising, per usual). Still, brands can take cue: there are a lot of worthwhile causes and a lot of ways to make people’s lives better, and if a brand’s spending money on advertising, might as well chip in on a meaningful initiative.
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Resn and Wieden + Kennedy Amsterdam created the scariest HTM”Hell” 5 site on the planet for booking.com. It’s a fun adventure of the most haunted hotels they have on their books. Nice to see as you go up the stair case you parallax scroll UP not down for a change Read more…
Axe Japan has examined women’s effects towards the AXE/LYNX scent, by having them wear a device that can detect and visualise their biological reaction. Weird and very Japanese. Fun!! Ohh and it’s FLASH – been a while since we’ve seen that!! Read more…
Parallax scrolling sites are the new (old) cool (and very annoying sites on mobile devices) but very few actually combine the tech of px scrolling with an idea. A comic book is ripe and this site does it very well. Read more…
Printed dictionaries are dying and we all know why. But does a modern language like English want to lose a authentic brand that helps stimulate the internet with new ideas with more credibility than twerking, vineographer or faping?
Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist. Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy