Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: best

Search engine for hashtags

on November 26, 2013 by Ana Comments

This spiffy tool can come in quite handy on a few levels. First, it’s a great digital ethnography tool to see what people are saying about a brand across all social media destinations, what kind of content they are linking to it, and what’s the context of their mentions.

And second, it’s good ole fun, too.

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Facebook in Real Life

on November 26, 2013 by Mark Comments

Is this a reality show that may catch on?? Real life facebook – meting people who are friends on fb but not in real life. Read more…

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Hey look, your turkey is tweeting from the oven

on November 25, 2013 by Ana Comments

In order to promote its embedded Java technology, Oracle created Turkey Tweeter, which is basically your bird status updating Twitter on how well it’s cooked. Oracle tech translates the bird’s temperature into tweets. Happy Thanksgiving.

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Pay in your fitting room, while still trying your clothes on

on November 25, 2013 by Ana Comments

One more thing from the retail innovation folder: this one comes from H&M, in the form of LED screens outside its newly opened flagship on Times Square, and iPad stations in the fitting rooms in it. The store was opened last week by no one else but Lady Gaga herself, and in the event of the highly anticipated collaboration between H&M and Isabel Marant.

The lines in front of the store on the day of opening were insane, but luckily the checkouts in the fitting rooms reduced the lines in front of cash registers. That’s pretty neat, I’d love it if other stored offered this.

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Multi-Pass may soon be coming to your town

on November 25, 2013 by Ana Comments

Or, more precisely, in 2015. Multi-pass is the latest in the trend towards end user consolidation of services. From travel (Kayak) to banking (Coin), innovation revolves around aggregating multiple information streams into a sleek, clean, easy-to-use interface on the user end. In its best form, we are talking about reduction of complication, while keeping complexity of the system intact.

The idea behind Multi-pass is to fold in one single ticket your train, metro, bus, car parking and possibly air passes (think the Fifth Element situation). Everything that has to do with moving a person from point A to point B now is in a single ticket. The secret is in e-ink screen, that displays barcodes for relevant transportation operators to scan and let you go through.

Let’s just enjoy this idea for a moment before starting to think about all the challenges for privacy it brings.

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Place Pins, for those who are into that

on November 24, 2013 by Ana Comments

In other travel industry news, Pinterest decided that it’s time for geo-locating its pinboards. It works like this: with newly launched “place pins,” users can create boards around a specific location and add pins to them. Pins can include a map, photos, info, and whatever else a user decides it’s relevant. This is quite a nice addition to users’ online planning process, where quest for inspiration and location-related information beats all other steps in the funnel.

More interesting to me, however, are the partnership opportunities that place pins offer. As of now, Pinterest banded up with Foursquare to use its API (Foursuare allows users lists and also shows them on the map, but information is limited to photos and reviews) and Mapbox, which provided the maps.

In the works are partnerships with Disney, BBC Travel, Conde Nast Traveler and the load of other travel-related publications and hotels. Four Seasons, for example, has pulled its Foursquare reviews and photos and turned them into place pins for its “Gastronomic Travel” board. You can check it out here. Conde Nast traveler, on the other hand, pulls info directly from its magazine for its “Top 100 Hotels in the World” list.

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PS4 – This is for Players site

on November 23, 2013 by Mark Comments

Through a highly interactive user experience PS4 invite “the players” to discover in some details the iconic references of the launch TVC on youtube, celebrating the history and future of gaming on Playstation. Fun!! Read more…

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Bob Dylan waits nearly 50 years to produce awesome music video

on November 20, 2013 by Jeremy Comments

Imagine an interactive experience where users press and play 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter how you surf, the hosts and actors are all lip-syncing the lyrics to “Like a Rolling Stone”. Read more…

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Absolut Open Film Project

on November 20, 2013 by Mark Comments

A collaborative short-film all made using the best of each social network. Facebook for the script, Vine for shooting the scenes and Instagram for shooting the posters. It’s complicated but check it out and have fun exploring. Read more…

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300: Rise of an Empire

on November 19, 2013 by Mark Comments

Movie site have constantly been trying to create interactive experiences that reflect the film for some time. Here is another. Featuring full-screen video, parallax effects, a custom gif generator amd more funky stuff, this is the official site for the next release of the 300 movies which is released next March! Bit early to release a promo site

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