Or, more precisely, in 2015. Multi-pass is the latest in the trend towards end user consolidation of services. From travel (Kayak) to banking (Coin), innovation revolves around aggregating multiple information streams into a sleek, clean, easy-to-use interface on the user end. In its best form, we are talking about reduction of complication, while keeping complexity of the system intact.
The idea behind Multi-pass is to fold in one single ticket your train, metro, bus, car parking and possibly air passes (think the Fifth Element situation). Everything that has to do with moving a person from point A to point B now is in a single ticket. The secret is in e-ink screen, that displays barcodes for relevant transportation operators to scan and let you go through.
Let’s just enjoy this idea for a moment before starting to think about all the challenges for privacy it brings.
In other travel industry news, Pinterest decided that it’s time for geo-locating its pinboards. It works like this: with newly launched “place pins,” users can create boards around a specific location and add pins to them. Pins can include a map, photos, info, and whatever else a user decides it’s relevant. This is quite a nice addition to users’ online planning process, where quest for inspiration and location-related information beats all other steps in the funnel.
More interesting to me, however, are the partnership opportunities that place pins offer. As of now, Pinterest banded up with Foursquare to use its API (Foursuare allows users lists and also shows them on the map, but information is limited to photos and reviews) and Mapbox, which provided the maps.
In the works are partnerships with Disney, BBC Travel, Conde Nast Traveler and the load of other travel-related publications and hotels. Four Seasons, for example, has pulled its Foursquare reviews and photos and turned them into place pins for its “Gastronomic Travel” board. You can check it out here. Conde Nast traveler, on the other hand, pulls info directly from its magazine for its “Top 100 Hotels in the World” list.
Through a highly interactive user experience PS4 invite “the players” to discover in some details the iconic references of the launch TVC on youtube, celebrating the history and future of gaming on Playstation. Fun!! Read more…
Imagine an interactive experience where users press and play 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter how you surf, the hosts and actors are all lip-syncing the lyrics to “Like a Rolling Stone”. Read more…
A collaborative short-film all made using the best of each social network. Facebook for the script, Vine for shooting the scenes and Instagram for shooting the posters. It’s complicated but check it out and have fun exploring. Read more…
Movie site have constantly been trying to create interactive experiences that reflect the film for some time. Here is another. Featuring full-screen video, parallax effects, a custom gif generator amd more funky stuff, this is the official site for the next release of the 300 movies which is released next March! Bit early to release a promo site
W+K Amsterdam brings to life Lionel Messi from the most realistic football game ever, EA Sports FIFA 14. A unique opportunity to interact with one of the world’s greatest footballers. It’s cool but for me lacked full interaction. Worth a look. http://www.easports.com/fifa/life-size-messi
National Geographic have put together a great parallax site answering the question “What forces drive one man to the presidency and another to become his assassin?” Explore the dual paths of JFK and Lee Harvey Oswald that ultimately crossed in Dealy Plaza. Read more…
Roberto Cavalli has gamified a facebook app to help you go back in time to try to find the mysterious women whom the user met the previous night at Cavalli’s private party in New York. Have fun!
The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans.
Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare with a massive heart wrenching film. It features the story of two animals friends. Upon discovering his friend has been in hibernation during Christmases past, the hare sets out to show the bear how special a present filled Christmas can be.
Reportedly costing £7m for the TV spot alone, the production is beautifully crafted and works well across different mediums. The connection moment between campaign and
retailer is completed by a range of Bear & Hare products (available now at all John Lewis stores). Read more…
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