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Tag archives: best

Now bloggers write native ads, too

on September 9, 2013 by Ana Comments

Buying advertising from Details magazine can get you far in the digital fashion world.

In an attempt to make ads more meaningful to their style-savvy consumers, Details magazine tapped into its network of 150 men’s fashion bloggers to develop content for brands like Versace, Gucci and Prada. The posts were combinations of outfit ideas, photos and style inspiration, and were widely seeded via stylists’ blogs, Details’ Network and Details’ Insider properties, and Details’ Style Advice section of the site. The posts were also featured on Gucci, Prada and Versace social media and promotional channels.

Details Magazine

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Football Transfer Window

on September 9, 2013 by Mark Comments

New season, new signings. This is the new transfer window visualisation across the ten main European leagues. Pretty cool way to see what team is making what choices and the money they are spending. The graphics are nicely laid out and I like the lines coming in and going out representing where players have been and are going. Read more…

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Heineken Crack the US Open

on September 4, 2013 by Tim Comments

Heineken found a new way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. Read more…

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Catch a VW Golf GTI on the Bannerbahn

on September 4, 2013 by Tim Comments

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…

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Hotelstyle weird shop

on August 12, 2013 by Mark Comments

Hotelstyle seems to be an estore fore mens clothing with an odd choice for male talent. The male model is well hipster bearded and has dirt-like makeup applied to his face like a homeless person. Read more…

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This is how we DEW it

on August 12, 2013 by Mark Comments

Go deeper into the world of the Mtn Dew All-Stars with an interactive “living Portraits” experience. The art direction is exceptional x 10 but the ultimate digital experience could have been pushed further. Read more…

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Ikea Make Small Spaces Big 360

on August 6, 2013 by Mark Comments

Ikea helps you find more space at home with this interactive experience. You’re invited to have a nose around lots of clever ideas. In this interactive film, created originally for IKEA FAMILY members, you can explore a typical, everyday home, choosing which areas to skip to for the small-space challenges you face. Read more…

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Adidas light up Leo Messi

on August 4, 2013 by Jeremy Comments

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…

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Mentos Fresh News

on August 1, 2013 by Mark Comments

Mentos Fresh News is a facebook app that creates a personalised news report all about you! Personally the idea fell super flat when the facebook connect thingy just matched the wrong info/images and made it plain wrong.

Read more…

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The Sound of Honda is Ayrton Senna

on July 30, 2013 by Tim Comments

In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap. Read more…

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