Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: best

Heineken Pioneering Bar

on September 28, 2013 by Mark Comments

Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. Read more…

File under: , ,

KLM Dream Catcher

on September 28, 2013 by Mark Comments

Following on from the February release of KLM’s Must See Map is this new travel aid. The tailor-made travelling service cross-references data from 12 different global services such as Trip Advisor, Yelp, Google etc and allows users to plan trips based on thousands of recommendations from other humans. Read more…

File under: , ,

Is this the beginning of stunt sequels?

on September 25, 2013 by Bridget Comments

Following on the success of Departure Roulette (we wrote about it here) Heineken and W+K tapped into tweets and social conversations around the first stunt to produce a smart follow up stunt. Read more…

File under: , , ,

Gravity Official Site

on September 23, 2013 by Mark Comments

Pretty fun and cool site for the movie Gravity. Strap on a space suit and try and make your way back to the shuttle. Plus all the usual movie site blah stuff Read more…

File under: , ,

Virgin Mobile wants to retrain your brain with Blinkwashing

on September 17, 2013 by Bridget Comments

Generally I’m not usually a fan of any campaign that requires people to use a webcam. But I have to say that Blinkwashing from Virgin is the exception. Take a look at the ad for yourself.

Read more…

File under: , , , , ,

There’s Something In Your Tweet

on September 12, 2013 by Mark Comments

A new service from Colgate that puts Twitter to a completely new use; anonymously alerting people to food stuck in their teeth. Gotta love anonymous!!

Read more…

File under: , ,

Arcade Fire Just a Reflector

on September 10, 2013 by Tim Comments

Arcade Fire’s ”Wilderness Downtown” was a massive hit in the music as well as interactive world. “Just a Reflektor” is a worthy follow up: using the latest Google Chrome technology it lets you interact with the music video via your mobile phone. Read more…

File under: , ,

Now bloggers write native ads, too

on September 9, 2013 by Ana Comments

Buying advertising from Details magazine can get you far in the digital fashion world.

In an attempt to make ads more meaningful to their style-savvy consumers, Details magazine tapped into its network of 150 men’s fashion bloggers to develop content for brands like Versace, Gucci and Prada. The posts were combinations of outfit ideas, photos and style inspiration, and were widely seeded via stylists’ blogs, Details’ Network and Details’ Insider properties, and Details’ Style Advice section of the site. The posts were also featured on Gucci, Prada and Versace social media and promotional channels.

Details Magazine

File under: ,

Football Transfer Window

on September 9, 2013 by Mark Comments

New season, new signings. This is the new transfer window visualisation across the ten main European leagues. Pretty cool way to see what team is making what choices and the money they are spending. The graphics are nicely laid out and I like the lines coming in and going out representing where players have been and are going. Read more…

File under: , ,

Heineken Crack the US Open

on September 4, 2013 by Tim Comments

Heineken found a new way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. Read more…

File under: , ,

Advertise here