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Tag archives: best

Scrolling Life of Pi Behind the Scenes

on March 20, 2013 by Mark Comments

Sweet scrolling site that shows the magic behind the scenes of The Life of Pi. Superb transitions and story in the scroll makes this a really nice way to show how movie magic is made.

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Oreo Super Important Test : W+K = #WTF

on March 18, 2013 by Laurent Comments

Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.

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Getty RISE – cultural trends in images

on March 18, 2013 by Tim Comments

Cultural trends never stop evolving. So a brand like Getty Images needs to stay on top of them. After all, most of us need fresh images, illustrations or videos to bring ideas to life. RISE is produced by Getty’s internal team plus members of global creative networks “Creative Social” and “She Says” and displays quick visuals that fuel you with information that matters.

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Strategy playbook

on March 18, 2013 by Ana Comments

Everyone’s talking about responsive design, but what about responsive strategy? The world’s become a different place since first planners made their debut some 30 years back. Most importantly, it’s more open, connected and interactive. To fit in, strategy needs to become like that too. Strategy isn’t an isolated discipline or a tucked-away department that makes a cameo in the agency process by putting together a beautiful Keynote or a smart chart. Read more…

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Pepsi Max Test Drive. New hit, old recipe ?

on March 14, 2013 by Laurent Comments

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Jaguar’s F-Type Short Film

on March 11, 2013 by Mark Comments

An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.

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Audi Quattro Experience

on March 10, 2013 by Bridget Comments

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation.  Passers-by could race one of 3 miniature Audis – controlling the car via iPad.  The craft skills are incredible and the idea is really nice.  However, I was disappointed when I saw some of the real race videos that were published.  It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation.   Read more…

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The story behind KEEP CALM and CARRY ON

on March 9, 2013 by Bridget Comments

Apart from being an interesting story I think this is a great way to promote a small independent bookshop in north east England by claiming the analogue ownership for one of the most popular memes we’ve seen.

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Flash vs HTML5

on March 9, 2013 by Mark Comments

Flash vs HTML5 is a HTML5 study of the current landscape for creating gaming and rich interaction, presenting Flash and HTML iterations of the same game. It uses custom 2D webGL. The parallax scrolling is also cool. There’s a bit of hornet’s-nest-kicking debate fodder in there of course but the real treat is viewing it all on your mobile/tablet browser. Agency is Waste Interactive London.

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