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Tag archives: best

Adidas light up Leo Messi

on August 4, 2013 by Jeremy Comments

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…

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Mentos Fresh News

on August 1, 2013 by Mark Comments

Mentos Fresh News is a facebook app that creates a personalised news report all about you! Personally the idea fell super flat when the facebook connect thingy just matched the wrong info/images and made it plain wrong.

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The Sound of Honda is Ayrton Senna

on July 30, 2013 by Tim Comments

In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap. Read more…

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Adidas jumps with Derrick Rose

on July 24, 2013 by Tim Comments

This is a pretty epic video from adidas Basketball with a great soundtrack. But more than that, why has no one thought of doing this before? Nothing beats the simplicity of the idea. Love it. Read more…

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Reverse pitch process

on July 24, 2013 by Bridget Comments

I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business.   Fi have flipped the situation.  They’ve simply published a vision for how the travel & aviation sector could be improved online.

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“Royalist or Republican?”

on July 23, 2013 by Bridget Comments

This is the best #RoyalBaby play I’ve seen so far.  The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news.  A small text link discreetly positioned just under the nav allows people to toggle between 2 modes.

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100 McDonald’s Moments

on July 23, 2013 by Tim Comments

For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those ordinary-special moments were recorded. They were then nicely illustrated, animated and presented in this slick, wobbly, fun mosaic of a site. Read more…

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The Legend of Cannes

on July 22, 2013 by Mark Comments

Lovely new scrolling site showing off the best of Cannes. Whatever festival you may have attended (Film, Creativity etc) this takes you back there. Worlds longest continuous panoramic during the film festival. Well done Chivas. Read more…

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Machine Stop 3D Music Vid

on July 22, 2013 by Mark Comments

An interactive 3D music video shot using Kinect to capture color footage and 3D depth information. The site is built using js, HTML, CSS and GLSL Sharer Code, allowing user to control the motion. Like it but think it could have been taken further. What do you think?

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Mission Control Centers

on July 22, 2013 by Tim Comments

You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But now we see a trend to set up temporary ‘Mission Controls’, social media listening (and answering posts) designed to specifically address larger events and individual campaigns. Read more…

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