Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: best

Huggies TweetPee alert

on May 8, 2013 by Martina Comments

In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. Read more…

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Smart Beer from Heineken

on May 6, 2013 by Bridget Comments

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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Adidas Y-3 remixer

on April 30, 2013 by Tim Comments

Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy. Record and share a 30-second clip of your work, scored by Tim Hecker. Read more…

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Hashtag Killer flips #firstworldproblems for Water is Life

on April 28, 2013 by Bridget Comments

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all).  Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

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Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

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Spielberg presents Obama

on April 28, 2013 by Tim Comments

We don’t often feature movie promotions. Maybe because advertising for films consists mainly of a trailer with a flash game attached to it. And another ‘Look behind the scenes’ usually just makes us yawn. So it is no mean feat that Spielberg woke us from our movie-related stupour with his new masterpiece: Obama. Read more…

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Window Shopping with bpost

on April 25, 2013 by Tim Comments

Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then. Read more…

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The evian babies are back!

on April 22, 2013 by Bridget Comments

Evian is a brand that I love.  They’ve consistently given us great advertising that’s worth sharing.  Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.

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Best low-fi real time service from New Zealand

on April 11, 2013 by Bridget Comments

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

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The WI-FI Poster

on April 10, 2013 by Martina Comments

Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted. Read more…

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