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Tag archives: best

Renault’s speed dating

on May 13, 2013 by Martina Comments

Speed dating is meant to be thrilling: mystery, curiosity, a touch of adrenaline. Well, Renault combined these three elements to create an unusual and quite extreme test-driving experience. Caroline is not just a girl looking to try out speed dating. She’s also a professional stunt driver, she drives a Renault Clio, and she has her very own idea of “speed” dating. Read more…

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Leveraging social media to save the lives of human rights defenders

on May 13, 2013 by Nikolaj Comments

This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

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The Billboard Trap

on May 11, 2013 by Tim Comments

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea4D Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap. Read more…

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The Beer Turnstile

on May 9, 2013 by Tim Comments

Carnival in Rio is exuberant and outrageous. So beer brand Antarctica as a main sponsor decided to match their advertising with a potent message of ‘Don’t Drink and Drive’.  Arrive safely at home after drinking by using the a ‘Beer Turnstile’ at the metro station. Read more…

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Huggies TweetPee alert

on May 8, 2013 by Martina Comments

In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. Read more…

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Smart Beer from Heineken

on May 6, 2013 by Bridget Comments

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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Adidas Y-3 remixer

on April 30, 2013 by Tim Comments

Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy. Record and share a 30-second clip of your work, scored by Tim Hecker. Read more…

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Hashtag Killer flips #firstworldproblems for Water is Life

on April 28, 2013 by Bridget Comments

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all).  Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

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Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

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Spielberg presents Obama

on April 28, 2013 by Tim Comments

We don’t often feature movie promotions. Maybe because advertising for films consists mainly of a trailer with a flash game attached to it. And another ‘Look behind the scenes’ usually just makes us yawn. So it is no mean feat that Spielberg woke us from our movie-related stupour with his new masterpiece: Obama. Read more…

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