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Tag archives: best

Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

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Spielberg presents Obama

on April 28, 2013 by Tim Comments

We don’t often feature movie promotions. Maybe because advertising for films consists mainly of a trailer with a flash game attached to it. And another ‘Look behind the scenes’ usually just makes us yawn. So it is no mean feat that Spielberg woke us from our movie-related stupour with his new masterpiece: Obama. Read more…

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Window Shopping with bpost

on April 25, 2013 by Tim Comments

Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then. Read more…

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The evian babies are back!

on April 22, 2013 by Bridget Comments

Evian is a brand that I love.  They’ve consistently given us great advertising that’s worth sharing.  Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.

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Best low-fi real time service from New Zealand

on April 11, 2013 by Bridget Comments

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

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The WI-FI Poster

on April 10, 2013 by Martina Comments

Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted. Read more…

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Javascript and Google Streetview

on April 10, 2013 by Mark Comments

Cool use of some javascript and google street view. Just watch this magic. Read more…

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The WWF deforested football field

on April 9, 2013 by Martina Comments

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

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The Most Powerful Arm Ever Invented

on April 3, 2013 by Tim Comments

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

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Adidas Team Messi

on April 2, 2013 by Mark Comments

Another site that is using facebook connect to put you in the site. Adidas want you to join team Messi and keep the game beautiful. An interactive pledge with personal story-lines, easter eggs, and the ability to control projection mapped 3D screens. Read more…

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