Apart from being an interesting story I think this is a great way to promote a small independent bookshop in north east England by claiming the analogue ownership for one of the most popular memes we’ve seen.
Flash vs HTML5 is a HTML5 study of the current landscape for creating gaming and rich interaction, presenting Flash and HTML iterations of the same game. It uses custom 2D webGL. The parallax scrolling is also cool. There’s a bit of hornet’s-nest-kicking debate fodder in there of course but the real treat is viewing it all on your mobile/tablet browser. Agency is Waste Interactive London.
Oreo is one of the best examples of ‘social content’ I’ve seen recently. It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.
We’ve already written brands & open conversations here. What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves. I love the great craft skills – it’s nice to see great art direction and copy. Take a look at the case study below for more.
Scion GhostGlass is a unique, multi-sensory experience. It allows event guests to explore and interact with the brand and its vehicles throughout the space with a translucent, physical card. Digital content bursts from beneath the glass when a card is placed on one of the five integrated counters.
Cool new site for the release of Jack the Giant Slayer. In the movie an ancient war is reignited when a young farmhad unwittingly opens a gateway between our worlds and a fearsome race of giants. Serving a full dose of HTML5 video, games like ‘if you were a giant how tall would you be?’ and loads of other fun things, this is a cool movie site.
Ever played with a car configuratior? Change color etc… Play with the most thrilling car configurator ever. Interact with your smartphone or as a remote on your tablet and desktop. Fun stuff to join the chase… Read more…
Just recently, Canary Wharf in the UK played host to the ’Sol Ties’ bin an on-going stunt near the wharf and the pubs where commuters were given the choice to recycle their ties for a free round of beers. Sol Beer set up the manned bin where the public gave up their tie for a Sol. Cool Friday arvo stunt. Fee beers on Friday can’t fail…
ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3. To celebrate the event, ACNE expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole.
Australian brand Suncorp has rolled out a superannuation product, and has launched with a campaign called Pleasantly Surprised. Basically people in Queensland will be given all sorts of goodies in the promotion backed by a radio station crew on the streets. Superannuation is a boring product so good to see some fun injected into it. Agency: gho Sydney
In winter, life of homeless people becomes tougher than ever. It’s cold, terribly cold, and we can’t even imagine how it feels to live on the streets when the temperature goes below zero. Well, in Germany no-profit organization fiftyfifty has actually recreated that nasty experience transforming a warm and cozy movie theater in a freezing environment, just like the one thousands of homeless people experience everyday. Read more…
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