Brand and Band collaborations are tricky because one of the two will suffer if the balance tips to either side. This is a beautiful example of how it’s done. A ridiculously awesome track and sound design to accompany the stunning visuals of a pair of jeans being made from scratch. Thanks to J.Viewz for bringing this to my attention. Please turn your speakers up! Read more…
Sweet scrolling site that shows the magic behind the scenes of The Life of Pi. Superb transitions and story in the scroll makes this a really nice way to show how movie magic is made.
Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.
Cultural trends never stop evolving. So a brand like Getty Images needs to stay on top of them. After all, most of us need fresh images, illustrations or videos to bring ideas to life. RISE is produced by Getty’s internal team plus members of global creative networks “Creative Social” and “She Says” and displays quick visuals that fuel you with information that matters.
Everyone’s talking about responsive design, but what about responsive strategy? The world’s become a different place since first planners made their debut some 30 years back. Most importantly, it’s more open, connected and interactive. To fit in, strategy needs to become like that too. Strategy isn’t an isolated discipline or a tucked-away department that makes a cameo in the agency process by putting together a beautiful Keynote or a smart chart. Read more…
Another test. Another prank.
With already 7M views in 2 days, you probably already watched it. But what does it tell ?
It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation. Passers-by could race one of 3 miniature Audis – controlling the car via iPad. The craft skills are incredible and the idea is really nice. However, I was disappointed when I saw some of the real race videos that were published. It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation. Read more…
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