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Tag archives: best

6 things you can miss while reading a newspaper

on January 9, 2013 by Martina Comments

Nice and smart experiment by Duval Guillaume to prove that newspapers still have their reason to exist. On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, they gave three top advertisers a free ride in a chauffeur-driven car. This way the three executives would have the time to read the newspaper on their way to work. No matter how hard the agency tried, seems like there was no way to distract them. Read more…

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Foodies’ tags hijacked for good on Instagram

on January 9, 2013 by Martina Comments

#yummy #brunch #food #foodporn are among the most popular hashtags on Instagram. For some reason people just love to share what they eat, flooding the social network with images of snacks, delicious dishes and plates full of food. So why not take advantage of this visual food overdose trend to deliver a strong social message over the holiday period? This is the story of a social media hijack. A smart (and free) media placement on Instagram to highlight that 5,000 people in Sweden won’t have enough food or shelter this holiday season. Read more…

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Motivation for your New Year’s resolutions

on January 8, 2013 by Martina Comments

Checking in on your New Year’s resolutions… Are you seriously committed to working out more? It’s January 8th, are you keeping up? In case you need some extra motivation, this video is perfect. Dedication is all you need… Read more…

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Experience the Life of Pi

on January 7, 2013 by Martina Comments

Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…

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The best of 2012 to kick off 2013

on January 6, 2013 by Martina Comments

So here we are, back blogging in 2013. Happy New Year everybody!! December has been a slow month, a lot of work before the holidays and then the deserved time with family and friends to relax and disconnect. Tomorrow, at least for me, it is time to get back to work and to warm-up and be inspired for a new great year, I find it pretty useful to go through the best campaigns of 2012. Read more…

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Subaru minicar music player

on January 4, 2013 by Mits Comments

In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!

Read more…

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Warm Wishes From Adland

on December 13, 2012 by Mark Comments

We are such a nice bunch of people in adland – until you trawl through the top ad blogs comments about ads and reach the trolls. Hillarious look at some of adlands finest bitches saying what they think. This was a side hustled, holiday micro-site project handcrafted with love by: Tim Nolan, Jessica Shriftman, Lasse Korsgaard, & Kelly Bignell from BBH NY. Read more…

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Maurice Lévy gives a super human YouTube performance

on December 11, 2012 by Bridget Comments

This video starts just like any of the previous end of year greeting videos from Publicis Groupe CEO Maurice Lévy (he’s done one each year since 2010) .  But there is one big difference, when you skip forward (which of course everyone does) there’s a surprise. He stops his speech and starts shuffling through his notes to find the part of the speech that you want to skip to.  It’s just one of the many very human interpretations of the standard YouTube player functionality built into the 2013 greetings.

You can try out the video for yourself below :

My two favourite features are volume and quality.  Changing the volume gives you 4 different options for the speech (shouting, normal, whisper or even Bob Dylan style on mute). Changing the quality of the video results in 6 or 7 hands coming onto camera to change the quality of the décor of Maurice Lévy’s office whilst he continues his speech.

If you pause the video, he keeps himself busy with a range of activities from dusting Cannes Lions, playing Pacman, watching the laughing baby video on YouTube to even recording a new message for Publicis Groupe.

This concept is dependant on people interacting and playing with the video.  Without giving the game away, Maurice Lévy gives us a wink in the the very official corporate email to hint that it might not be as boring as it looks.

Kudos to the creative team that had the guts to pitch this idea to the boss of their boss of their boss with the insight that his videos were too long — and hats off to Maurice Lévy for taking on the challenge and not taking himself too seriously.

Agency : Digitas France

https://vimeo.com/55443057

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Never lose your keys again

on December 7, 2012 by Mark Comments

This is a great idea. StickNFind is an ultra small sticker with bluetooth, that you can stick on any device, person or animal, and find them with your Smart Phone (Apple iOS & Android). I can already see the multiple uses for this within marketing campaigns which use location based tracking to find stuff. Take a look at the video to see how it works. Read more…

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Axe Morning After Pillow

on December 5, 2012 by Martina Comments

I’m not always a big fan of Axe/Lynx sexist campaigns, but I definitely appreciate when they play with the insights with sense of humor. The latest execution comes from Puerto Rico and tries to provide a solution to guys who try to “escape” the morning after. An inflatable pillow that you can leave behind so that the girl can think you are still there by her side… Read more…

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