Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: best

Warm Wishes From Adland

on December 13, 2012 by Mark Comments

We are such a nice bunch of people in adland – until you trawl through the top ad blogs comments about ads and reach the trolls. Hillarious look at some of adlands finest bitches saying what they think. This was a side hustled, holiday micro-site project handcrafted with love by: Tim Nolan, Jessica Shriftman, Lasse Korsgaard, & Kelly Bignell from BBH NY. Read more…

File under: , ,

Maurice Lévy gives a super human YouTube performance

on December 11, 2012 by Bridget Comments

This video starts just like any of the previous end of year greeting videos from Publicis Groupe CEO Maurice Lévy (he’s done one each year since 2010) .  But there is one big difference, when you skip forward (which of course everyone does) there’s a surprise. He stops his speech and starts shuffling through his notes to find the part of the speech that you want to skip to.  It’s just one of the many very human interpretations of the standard YouTube player functionality built into the 2013 greetings.

You can try out the video for yourself below :

My two favourite features are volume and quality.  Changing the volume gives you 4 different options for the speech (shouting, normal, whisper or even Bob Dylan style on mute). Changing the quality of the video results in 6 or 7 hands coming onto camera to change the quality of the décor of Maurice Lévy’s office whilst he continues his speech.

If you pause the video, he keeps himself busy with a range of activities from dusting Cannes Lions, playing Pacman, watching the laughing baby video on YouTube to even recording a new message for Publicis Groupe.

This concept is dependant on people interacting and playing with the video.  Without giving the game away, Maurice Lévy gives us a wink in the the very official corporate email to hint that it might not be as boring as it looks.

Kudos to the creative team that had the guts to pitch this idea to the boss of their boss of their boss with the insight that his videos were too long — and hats off to Maurice Lévy for taking on the challenge and not taking himself too seriously.

Agency : Digitas France

https://vimeo.com/55443057

File under: , , , , ,

Never lose your keys again

on December 7, 2012 by Mark Comments

This is a great idea. StickNFind is an ultra small sticker with bluetooth, that you can stick on any device, person or animal, and find them with your Smart Phone (Apple iOS & Android). I can already see the multiple uses for this within marketing campaigns which use location based tracking to find stuff. Take a look at the video to see how it works. Read more…

File under: ,

Axe Morning After Pillow

on December 5, 2012 by Martina Comments

I’m not always a big fan of Axe/Lynx sexist campaigns, but I definitely appreciate when they play with the insights with sense of humor. The latest execution comes from Puerto Rico and tries to provide a solution to guys who try to “escape” the morning after. An inflatable pillow that you can leave behind so that the girl can think you are still there by her side… Read more…

File under: , , ,

Look at this Instagram (Nickelback Parody)

on December 5, 2012 by Mark Comments

This is a paraody showing the funny side of Instagram delivered using a Nickelback song. The pictures you want to remember. A song you want to forget. Read more…

File under: , ,

ChocoTweets for Santa

on December 3, 2012 by Martina Comments

“Sweet” campaign made in Holland where chocolate brand Jamin is welcoming the arrival of Sinterklaas with a Twitter-based contest. If you’re not familiar with the Dutch tradition, you gotta know that Sinterklaas (the local version of Santa Claus) arrives every year on December 5th, distributing chocolate letters and candies to all the children (and not only) who behaved and wrote him a short poem. So this time Jamin is encouraging young and old to tweet their poems and transform them in 140 virtual chocoletters. Read more…

File under: , , ,

Happy Texting – 20 Years of SMS

on December 3, 2012 by Tim Comments

Neil Papworth is the engineer who sent the world’s very first SMS/text to a mobile phone. On Dec 3 1992, Neil sent a text to Vodafone executive Richard Jarvis, saying ‘Merry Christmas’. Little did they know they were setting the foundation for a 20-year long habit enthralling billions of teenagers (and unnerving their parents). Agency THEY in The Netherlands celebrates the anniversary through an interview with Neil Papworth … naturally conducted via SMS/text.

Read more…

File under: , , , ,

Metro: Dumb ways to die

on November 17, 2012 by Mark Comments

Trains are dangerous things. And if you’re not careful around them, you could end up dying in the dumbest way possible. That’s the message behind a new ad campaign for Melbourne, Australia’s Metro Trains. They’ve tapped a local artist to record a catchy little tune and set it too the cutest little death animations you’ll ever see. The result is “Dumb Way to Die.” Check out the video and be prepared, it will get stuck in your head. Read more…

File under: ,

Chrome’s 100,000 stars project

on November 16, 2012 by Mark Comments

This is pretty mind blowing. Google Chrome’s new experiment conquers the galaxy. 100,00 Stars is an interactive visualization of the stellar neighborhood created for the Google Chrome web browser. It includes real location data of over 100,000 nearby stars, including 87 major named stars and our solar system.

Read more…

File under: , , ,

The 36 user types on Facebook

on November 14, 2012 by Tim Comments

Soap have created this entertaining overview of the typical Facebook users. Literally drawn from their own social media and community management work, Soap have identified 36 different types of users on Facebook walls: The Good, the Bad & the Ugly”. Can you spot yourself among them? Read more…

File under: , ,

Advertise here