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Tag archives: best

Durex SOS Condoms

on January 31, 2013 by Martina Comments

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed. Read more…

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The State of Digital Business

on January 29, 2013 by Martina Comments

A pleasure and an honor to feature today a guest contribution by an esteemed friend: Ana Andjelic (follow her @andjelicaaa).

As we start 2013 armed with new marketing budgets and campaign plans, it may be a good idea to stop and assess brands’ digital efforts in the past year from the business growth perspective. What do Evian Smart Drop, Tesla cars and Hellman’s mayonnaise have in common? They all moved away from digital media as a communication channel and towards them providing a new business opportunity for their brands. Read more…

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Solar powered Danes have more sex

on January 28, 2013 by Tim Comments

Exactly how much energy do you get from a sunny holiday? Danish SPIES Travels built two solar charging dummies and sent them on two very different winter holidays, one in balmy Spain, one in solar-starved Denmark. See the video to find out which dummy had more grinding power. Read more…

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The Smart Tasting Prototype

on January 26, 2013 by Mark Comments

Architecture and design firm Think Big Factory has developed a prototype in collaboration with the Basque Culinary Center and Fagor Electrodomésticos. The Smart Tasting prototype merges the digital and physical worlds into the dining experience. Interactive elements and projections are shown on the table and objects, there are projections on the panels surrounding the diners, and also in the kitchen area where the dishes are being created. Read more…

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Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

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Mondays can be great

on January 22, 2013 by Martina Comments

Do you hate Mondays? Do you hate getting out of the after an amazing relaxing weekend to go back to the crowded world and a stressful job? Well, Starbucks is trying to make your Mondays look a little better. A discounted Latte might not be what you’ve been dreaming of, but it’s a good start, and this video by AMV and Brand New School definitely does a nice in picturing the first day of the week in a different, more positive light. Read more…

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6 things you can miss while reading a newspaper

on January 9, 2013 by Martina Comments

Nice and smart experiment by Duval Guillaume to prove that newspapers still have their reason to exist. On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, they gave three top advertisers a free ride in a chauffeur-driven car. This way the three executives would have the time to read the newspaper on their way to work. No matter how hard the agency tried, seems like there was no way to distract them. Read more…

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Foodies’ tags hijacked for good on Instagram

on January 9, 2013 by Martina Comments

#yummy #brunch #food #foodporn are among the most popular hashtags on Instagram. For some reason people just love to share what they eat, flooding the social network with images of snacks, delicious dishes and plates full of food. So why not take advantage of this visual food overdose trend to deliver a strong social message over the holiday period? This is the story of a social media hijack. A smart (and free) media placement on Instagram to highlight that 5,000 people in Sweden won’t have enough food or shelter this holiday season. Read more…

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Motivation for your New Year’s resolutions

on January 8, 2013 by Martina Comments

Checking in on your New Year’s resolutions… Are you seriously committed to working out more? It’s January 8th, are you keeping up? In case you need some extra motivation, this video is perfect. Dedication is all you need… Read more…

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Experience the Life of Pi

on January 7, 2013 by Martina Comments

Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…

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