Brand Republic reports about “Business Colour”, a branding campaign by Xerox to target BlackBerry users. Created in partnership with the Financial Times, the campaign delivers special ads to the users visiting the FT website for Blackberries. Henrik Aagaard Bustrup, European advertising manager at Xerox commented: “The use of BlackBerries to extend the theme of our campaign with our key audience is an effective way of bringing colour to a business environment and not least be the first to use this medium demonstrating the innovative company Xerox is“.
I’ve found this some weeks ago on Micropersuasion, it’s about “Blackberry marketing”, a new or “another” form of mobile marketing. The news is that Columbia Pictures is offering a free game for Blackberries to promote “RV” a new movie with Robin Williams. But the important thing for us to focus on is that Blackberries are evolving, becoming more than business tools. As Steve writes “the Blackberry is an incredibly fertile marketing ground if we can find a way to court the businessperson to let us in. It’s more valuable real estate than the back page of the Wall Street Journal“.
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