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Blogs are not (yet) corporate marketing tools

on June 5, 2006 by Martina Comments

On eMarketer, an interesting analysis on the role of blogs as marketing tools. According to a survey by Harris Interactive “Fortune 1000 business executives are reacting slowly to the idea of corporate blogs as a communications medium.” Blogs have a long way to go before becoming widely accepted corporate marketing tools. What is even worse is that, at the moment, marketing executives are more concerned about moderating/limiting what is being said on blogs, than taking an active approach and actually listen and learn from the voices around the Web.

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