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Barclays launches social advergame

on August 16, 2006 by Martina Comments

Barclays is sponsoring the Transaid Challenge, an advergame to support charity group Transaid, which works (particularly in Africa) to improve the way that transport is managed and give people better access to basic services like healthcare and livelihoods opportunities. It is nice to see how the range of communication tools available for charity is constantly growing and how, especially in the UK charity groups are actually using the Internet to spread their message. The Transaid Challenge puts the player in the driving seat of a four wheel drive health service vehicle, charged with the task of delivering services and supplies to remote African villages that need them.

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