Tag archives: ck one

CK: Summer in the City

Unilever is starting today in Germany, Austria and Switzerland an integrated marketing campaign to promote its “CK One” parfume. WUV reports the initiative will take advantage of print, billboards, Internet and mobile advertising. Sony Ericsson and Douglas Parfumeries will cooperate in the campaign. Douglas, in particular will distribute over 2.5 million cards to engage customers in an SMS interaction.

File under: ck one, mobile marketing