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Social networking: where do brands fit?

on November 6, 2007 by Martina Comments

I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you. SN and UCG are definitely among the most debated topics of the moment, both online and offline. As usual, when there’s a lot of buzz about something, you can hear/read a lot of good insights and relevant opinions but also a lot of bullshit (pardon my French…). When I received the report I read it with great interest and curiosity, because I love consumer studies (I like the idea of feeling predator and prey at the same time) and because I feel there is (and I have) still so much to learn about the fascinating Internet world. Contagious is a great magazine, therefore my expectations on the report were high. And I must say that I haven’t been disappointed. What I liked most it’s the editorial approach they’ve taken, building a report that mixes sites overviews, consumer studies, case studies as well as opinions and insights from people who work and manage the SN industry. In my opinion, very often when you read industry or trends reports you’re flooded with stats and numbers, you look at them and then you ask yourself “and now what?”. With Contagious‘ report this is not the case.

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