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Tag archives: direct selling

Airlines push consumers online

on March 9, 2004 by Martina Comments

Direct mail, radio and Internet advertising, these are the tools used by airlines to push customers to their web sites. Airlines are investing a lot in online communication and as Adage reports, “some have even closed city ticket offices and reduced airport staff”. The article, by Rich Thomaselli, is great because it provides a full overview on how the airline industry is using the Web for promotion, selling and CRM.

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