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Tag archives: draft london

Poverty is unfair, also online

on March 28, 2006 by Martina Comments

Draft London is behind the new online marketing campaign launched by Oxfam to make people sensible to the world poverty issue. To deliver such an important and serious message, Draft decided to take an entertaining tone of voice, setting up A Bit Unfair, and advertainment site which makes people “play with poverty”. The sad message is that no matter what’s the game, rich countries always win. Things need to change.

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The new 3D Tigra

on June 15, 2005 by Martina Comments

Draft London is the agency behind the online marketing push by Vauxhall to promote the new Tigra. The micro-site takes advantage of a 3D animation to present the car in all its details. Be sure to have a good broadband connection to fully appreciate it.

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