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Tag archives: dummies

Mobile marketing for dummies

on June 30, 2005 by Martina Comments

DMNews explains the basics of mobile marketing. Nothing special, but if you don’t know anything about it, take note: - it’s not a mass marketing tool - it’s not (just) about advertising - works better if integrated with other media - it’s a two-way channel and last, but not least… - people are very sensitive: to spam is to die!

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