Tag archives: dummies

Mobile marketing for dummies

DMNews explains the basics of mobile marketing. Nothing special, but if you don’t know anything about it, take note: - it’s not a mass marketing tool - it’s not (just) about advertising - works better if integrated with other media - it’s a two-way channel and last, but not least… - people are very sensitive: to spam is to die!

File under: dummies, mobile marketing, united states