Tag archives: fraud

PPC: fraud is in the air

According to a new research by ClickLab (reported on Mediapost) in pay-per-click advertising models fraudolent clicks can account for more than 50 percent of the total. There are two different kind of frauds: the ones by competitors, in order to consume the daily advertisers’ budget, and the ones by affiliates, in order to increase compensation.

File under: fraud, pay-per-click