Hotel Campari is a sexy online effort recently launched by MRM worldwide for the Italian beverage Campari. The site is quite mysterious, but it’s getting ready for the big event which is going to happen on the 23rd of November. Showing a certain knowledge of Web 2.0 the campaign also features content on the main social networking websites, see for example the pages they’ve created on Myspace and Frappr and the sexy video uploaded on Youtube. To me at the moment Hotel Campari doesn’t look particularly new nor impressive, but I also realize I’m a woman and I might not in the right target audience to to fully appreciate the approach chosen in the site. In any case, thanks Niccolò for the hint.
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