ABC News reports Kobe Bryant is back in Nike’s ads on Sports Illustrated. Photographs of the basketball player have been used for the first time since his arrest two years ago (Bryant was accused of rape). The article explains “Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald’s and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest“.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy