Guinness beer has launched a blog. Probably it’s not a big, big news, but it’s definitely worth some space, especially for the interesting discussion it has generated on Gapinvoid last week. The good thing about the blog is that it’s written directly by the Guinness marketing people. No agency involved. The bad thing is that to access the content we need to live in the UK or, at least, this is what you have to declare when you try to access the site. “Blogs” are free content by definition: free in the sense that you don’t have to pay to read them, and free in the sense that they’re open to everybody. Unfortunately the Guinness blog keeps a lot of readers out. Complying with the “orders” of the legal department it’s important (vital?) but then what’s the reason of opening a blog if the access needs to be so limited?
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