Scholz & Volkmer has launched an interesting website for Leica, the legendary compact camera brand that is currently trying to reposition itself and earn back the success of the past.
Classical music, romance and a touch of mystery are the ingredients the agency decided to use to present the new Leica set of cameras. Three episodes are visually narrated through the eyes (and the camera) of a boy, a man and a woman. The stories stay the same, what changes is the perspective from which they are told.
To be totally sincere, the site is nothing special nor innovative, but it’s aesthetically pleasant. What I like about it is the branding exercise, the use of music and images to picture a brand which is trying to recover the charme of the past. I just wish they avoided that annoying and useless cursor effect…
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