According to a new report by In-Stat/MDR US consumers are ready for wireless location-based services. 2005 will be a banner year for carrier deployments of LBS, driven initially by the integration of location capabilities into existing services such as mobile web browsing, information applications, and directory assistance. In 2006 and beyond, as the market grows, consumers will begin to see more advanced LBS applications such as user-configured tracking services and location-enabled games. In-Stat/MDR�s recent Consumer Mobility Study (CMS) found out that privacy issues were a concern for 35.0% of respondents, but 81.8% of that group said they would be less uncomfortable if they could easily disable the location tracking technology on their phone.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen