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Tag archives: media partnership

Fifa 10 and the smart media partnership

on September 27, 2009 by Martina Comments

Via @inakiescudero I discovered a very smart online promotion EA is currently running in Spain to drive awareness around the upcoming release of FIFA 10. Since the beginning of September (when the demo of the game has been released) on the website of (very popular sports daily) visitors can download the demo, play the game, score goals, save them and re-upload the videos on Marca’s website entering a contest to award the most beautiful goal scored.

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