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Tag archives: mobile marketing players

The Mobile Marketing Value Chain

on October 8, 2003 by Martina Comments

The mobile marketing industry is becoming stronger and stronger. FlyText has published yesterday an interesting Press Release in which Pamir Gelenbe pictures the current state of the art in the market, describing, in particular, three kinds of business models that can be found in the mobile marketing space: - Agencies - The full service mobile marketing specialists - “Gateway” companies

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