In the UK insurance company Norwich Union has just launched Memory Meltdown, a nicely cheesy advergame to engage users and drive policies’ sales online. The game is promoted through email marketing and tries to take advantage of the viral effect also. The final prize is an holiday worth 3000 pounds plus a bonus of money to be spent during the vacation. The more friends you invite to Memory Meltdown the more money you can get for your vacation.
Insurer Norwich Union will support UK athletics at the upcoming Olympic Games and has developed a “desktop athlete” to let users know about the sponsorship. Brand Republic explains the application provides sports news alerts and services, while leaping, jogging and stretching on users’ desktops. A good example of advertising moving beyond the browser.
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