In The Netherlands travel site EasyCamp has launched an online competition to target “Oranje Vrouwen” (Orange Ladies, aka the wives of Holland’s football team supporters). The World Cup “survial quiz” challenges women to find out whether they will survive or succumb to their husbands during Germany 2006. Women are asked a series of football related questions, and for each answer they provide they can “preview” the reaction of their men. The idea of targeting the “desperate housewives” during the World Cup is not 100 percent original (see this Swiss campaign, for example), but it’s nice to see advertainment ideas with sense of humor. The Oranje Vrouwen concept is very good, but unfortunately it hasn’t been fully exploited: the interactivity is rather low and quiz is kind of slow, anyway, again, congrats for the cool idea.
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