Digital advertising and marketing: only the best ideas worldwide, since 2003

Stylish golf advergame for HSBC

on October 21, 2005 by Martina Comments

A new golf advergame from the UK targeting 25-60 years old (affluent) golf fans. Panlogic created a Golf Global Challenge to support HSBC sponsorship to the world golf championship. The game, as it should be, is not very easy to play, it features a fine design and the possibility to personalize your player changing his/her trousers, shirt and hat. At first you can practice in the arcade game, and when you see your performance is improving you can actually go Pro and challenge a friend to become eligible for the final prize. The winner will go to the HSBC Champions tournament in Shanghai, China from 10-13th November.

File under: golf advergame, hsbc, panlogic

The (fart) flying pig advergame

on August 5, 2005 by Martina Comments

Mobile content provider Zed has asked interactive agency Panlogic to create an advergame to connect with its young audience. Panlogic, whose tagline is “Intelligent Digital Marketing” come up the “brilliant” idea of Pig Blast, a fart flying pig… If you really love this game, you can even get a free fart ringtone Check out the record: I just can’t believe someone passed 30 minutes in his life keeping the pig flying.

File under: advergame, flying pig, panlogic, zed

Sign the flag for London

on November 11, 2004 by Martina Comments

The London 2012 Committee has presented a website to promote its candidacy. The site and a viral push that supports the initiative has been developed by Panlogic. If you feel like supporting London, sign the flag (to make Britain proud…).

File under: london 2012, panlogic, viral marketing

A Voodoo Doll for Euro 2004

on June 11, 2004 by Martina Comments

Euro 2004 will kick off tomorrow. It’s a damn serious stuff over here in Europe. You might have noticed dozen posts about marketing initiative related to the event, but here is something you couldn’t imagine: a voodoo doll to support England versus France. The crazy thing is an idea of Panlogic. If you support England or any other team playing against France, you can add yourself a pin to the poor player. Up ’til now, over 142000 pins have been added.

File under: online voodooo, panlogic

A Formula 1 challenge

on March 29, 2004 by Martina Comments

“Lap of Honour” is a new race advergame created by Panlogic to promote The Daily Telegraph Formula 1 coverage. The game also encourages users to challenge friends through the Pro Fantasy Formula 1 site, aiming at generating a viral effect.

File under: lap of honour, panlogic, telegraph

British Red Cross’ first banner

on March 9, 2004 by Martina Comments

New Media Age reports the British Red Cross has launched its first online banner campaign in order to recruit regular donors. Ads (like this) will appear, for example, on Reuters and Ebay. Also this campaign has been developed by Panlogic (read below). Wow, these guys are hot, they should definitely hire an account project manager like me

File under: british red cross, panlogic

Valentine’s Lovetattoo

on February 4, 2004 by Martina Comments

I’ve received my first Valentine’s card from “a secret blog reader” or, better, I should say from “a smart marketer” (with a viral attitude . There isn’t much romance in the card, but it’s certainly able to get a woman’s attention and, most of all, to kickstart a word of mouth effect. There is an (almost) naked butt with a tattoo saying “Panlogic loves Adverblog”. If you go to www.lovetattoo.co.uk you can get yourself a Valentine’s butt too. The initiative is branded Last Minute, while the creative has been developed by Panlogic.

File under: panlogic, valentine card

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