It took six months to develop it, but it’s really worth playing. The water drop advergame has been created by Polish agency Max Weber for Sanitec Kolo, to promote a special sanitary surface called Reflex. The core idea was to build an interactive droplet acting and looking like a real one in real Reflex Kolo environment. The game is also in English, but at the moment you need a password to enter (you can get it online). I’m not sure I can give you mine, I don’t want to spoil the viral campaign This advergame recently won the Silver Drum at the Golden Drum 2005 Festival (“Beyond the banner advertising”).
The Internet is booming in Poland and, as a natural consequence, online advertising is getting a big business. The Warsaw Business Journal has an article (in English= on the effect broadband diffusion is having over the Internet’s popularity. The online advertising market has grown by 43 percent in one year and the IAB Poland expects the growth not to slow down until 2008. The biggest spenders at the moment belong to the financial sector, but also telecom companies are severely increasing their expenditures in online activities. Among the agencies to watch in Poland we find Hypermedia, recently acquired by the Aegis group, named Interactive Agency of the Year for the past three years.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy