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Pull and Bear’s eco touch

on October 21, 2008 by Martina Comments

In occasion of the World Tree Day (last September) the Spanish fashion brand Pull and Bear has launched an eco-friendly online initiative to share its eco-responsible vision and engage/activate brand fans who care about the future of mother earth.

First of all, they have stopped printing their catalogue, making the product visuals available online only. By doing this they have already saved dozen of trees but fortunately they take their eco approach a step further.

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